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Course Criteria
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Presents the problems of marketing in the international marketplace and how marketers approach and solve them. Focuses on concepts and principles by teaching the theory and practice of international marketing through the use of practical examples and actual case studies of international (both US and foreign) marketing organizations. Includes international marketing position of the US, market entry strategies, analysis of foreign markets, culture and marketing, product design, pricing, distribution, promotion and sales.. May be delivered online.. Lab access fee of $13 for computers applies.
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3.00 Credits
Prerequisite(s): MKTG 3600 and University Advanced Standing. Introduces students to the fundamentals of Internal Marketing and Corporate Imaging. Focuses on internal marketing strategy, critical incident management, organizational change, employer brand, cause marketing, corporate citizenship, internal business communication and event management. Includes other topics, such as contingency planning, organizational culture, employee programs and training, motivation and internal reward programs. Includes case analysis, lectures, class discussions, group work and evaluation, videos, oral presentations, written assignments and guest speakers.
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3.00 Credits
Prerequisite(s): University Advanced Standing. Studies consumers, markets, and environments from the perspective of the marketing manager. Covers the fundamentals of customer behavior, market research, marketing strategy, product management, pricing, professional selling, distribution, and promotion. Includes case analysis, lectures, class discussions, videos, oral presentations, written assignments, guest speakers, and a marketing plan project.. Lab access fee of $13 applies.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Includes an analysis of consumer spending and saving habits, product preferences, shopping behavior, leisure time patterns, and social change. Explores the influence of advertising, selling and fashion trends. Includes lectures, class discussions, videos, projects, case analyses, oral presentations, written assignments, and guest speakers.. Lab access fee of $13 for computers applies.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Presents skills and attitudes necessary to market services and to provide good customer service. Emphasizes the marketing skills involved in marketing services and basic marketing concepts, including positive customer relations, effectively handling customer complaints, and sound customer service procedures. Focuses on developing successful service marketing strategies that can be applied in a business organizational setting. Includes lectures, guest speakers, video tapes, role plays, case analysis, oral presentations, and written assignments.. Lab access fee of $13 for computers applies.
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3.00 Credits
Prerequisite(s): University Advanced Standing. Analyzes the factors that go into managing a sales force. Teaches sales management strategies and tactics which help organizations achieve their revenue goals. Examines key behavioral, technological, and managerial trends in sales. Identifies current analytical, communication, relationship, and leadership skills needed by sales managers. Demonstrates the importance of sales and sales management in terms of people employed, dollars spent, and sales generated.. Canvas Course Mats $56/Sage applies.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Emphasizes theoretical skills in the personal selling process and the management of a sales force. Studies the recruiting, training and supervising of salespersons, organization of territories, compensation schemes, and forecasting. Includes lectures, guest speakers, video tapes, role playing, case analysis, oral presentations, and written assignments.. Software fee of $35 applies.. Lab access fee of $13 for computers applies.. Canvas Course Mats $56/Cengage applies.. Canvas Course Mats $39/GoReact applies.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Provides an introduction to the many business uses of the Internet to create competitive advantage. Features discussions of e-business strategic components and practice with Web page exercises. Uses guided exercises to explore the Net, both in and out of class. Includes projects, research, and Net use in a particular industry. Emphasizes the sharing of concepts discussed in lectures, class activities, the assigned readings, and group projects.. Lab access fee of $13 for computers applies.
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3.00 Credits
Prerequisite(s): University Advanced Standing. Covers basics of search engine optimization (SEO), including the intent, relevance, and quality of internet searches. Teaches the seven steps of search engine optimization for content creation. Includes video creation, social media, local listings, reputation management, and digital collaborations.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Provides an understanding of advertising, its purposes, and production. Includes sequence of activities in preparing productive, persuasive marketing and advertising campaign plans. Covers the social, legal, and economic considerations involved in the campaign planning process. Includes lectures, class discussions, guest speakers, videos, and student presentations.. Lab access fee of $13 for computers applies.. Canvas Course Mats $85/McGraw applies.
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