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MILS 4500: Advanced Leadership and Operations
3.00 Credits
Utah Valley University
Prerequisite(s): MILS 3200, MILS 3210, MILS 4200 and MILS 4210. Prepares the prospective officer for successful completion of Army assignments. Includes advanced understanding of U.S. Army operations and training, Officer, Non-Commission Officer and enlisted personnel management, and the use of the Military Decision Making Process.
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MKTG 1890: Introduction to Careers in Business
1.00 Credits
Utah Valley University
Explores a wide variety of professional opportunities available in business including required skills, emerging trends, economic conditions, and workforce demands. Identifies and examines professional strengths, skills, and interests that add value in the workplace. Assists emerging candidates to align their abilities with industry needs. Initiates professional networking and internship opportunities. Requires professional outreach. Includes demonstrations, role playing and application exercises.
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MKTG 220G: Written Business Communication GI WE
3.00 Credits
Utah Valley University
Teaches written business correspondence and business reports using direct and indirect approaches. Emphasizes analysis of audience and purpose in drafting documents with accurate and clear content, organization, and style. Includes application of punctuation, grammar, and usage principles to business writing situations. Emphasizes teamwork and collaboration. Teaches how to interrelate respectfully with individuals representing cultures and perspectives other than one's own.. Lab access fee of $13 for computers applies.. Canvas Course Mats $29/Peerceptiv applies.
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MKTG 2390: Professional Business Presentations
3.00 Credits
Utah Valley University
Teaches business presentation skills. Emphasizes planning, developing, delivering, and evaluating business presentations. Includes informative and persuasive formats in diverse settings using a variety of media.. Lab access fee of $13 for computers applies.
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MKTG 259R: Current Topics in Marketing
1.00 - 3.00 Credits
Utah Valley University
Prerequisite(s): Department Chair Approval. Provides exposure to emerging topics of current interest in marketing. Topics vary each semester. May apply a maximum of three hours toward graduation.
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MKTG 281R: Marketing Cooperative Work Experience
1.00 - 3.00 Credits
Utah Valley University
Prerequisite(s): Internship Orientation and Departmental Approval. Provides opportunities to apply classroom theory on the job. Students work as paid employees in a job that relates to their careers while enrolled at the college. Credit is determined by the number of hours a student works during the semester. Completers meet individually set goals. May be repeated for a maximum of 6 credits toward graduation. Graded Credit/No Credit.
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MKTG 290R: Independent Study
0.50 - 3.00 Credits
Utah Valley University
Prerequisite(s): Department Chair Approval. Provides independent study as directed in reading and individual projects specifically related to the Marketing field at the discretion and approval of the Dean and/or Department Chair. May be repeated for a maximum of 6 credits toward graduation.
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MKTG 3170: Digital Advertising
3.00 Credits
Utah Valley University
Prerequisite(s): University Advanced Standing; MKTG 3660 Recommended. Teaches advanced digital advertising concepts and skills, including social, display, search, and video advertising as well as campaign management and decision making based on key metrics. Includes a digital advertising project and preparation for industry certifications in advertising.
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MKTG 3220: Retail Management
3.00 Credits
Utah Valley University
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Combines theoretical concepts with practical applications from a strategic management perspective. Includes lectures and discussions of current events within the retail industry to provide the primary basis for the integration of course materials with actual retail enterprise operations. Includes participation in a number of experiential learning exercises such as group and individual case analyses, outside research on the retail industry and specific retail firms, class presentations, guest speakers, and quizzes on selected retailing issues and practices.. Lab access fee of $13 for computers applies.. Canvas Course Mats $85/McGraw applies
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MKTG 3300: Marketing Analytics
3.00 Credits
Utah Valley University
Prerequisite(s): University Advanced Standing. Provides a rigorous introduction to the exciting world of marketing analytics. Teaches the concepts, principles, and frameworks of marketing analytics from the perspective of a marketing strategist applying current marketing theory. Develops key skills required to understand current trends and make predictions based on available data.
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