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Course Criteria
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1.00 - 3.00 Credits
Prerequisite(s): Department Chair Approval. Provides independent study as directed in reading and individual projects specifically related to the Marketing field at the discretion and approval of the Dean and/or Department Chair. May be repeated for a maximum of 6 credits toward graduation.
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0.50 - 3.00 Credits
Prerequisite(s): Department Chair Approval and University Advanced Standing. Provides short courses, workshops, and special programs in business management, leadership, or current business topics. Repeatable for up to six credits toward graduation.
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3.00 Credits
Prerequisite(s): Department Chair Approval and University Advanced Standing. Studies the process of researching and writing for scholarly publication. Includes understanding the concepts of scholarly conversation; managing scholarship; choosing a marketing topic; identifying appropriate journals; using exemplars; creating a title and abstract; making an outline; developing an introduction and conclusion; writing the body of the paper; and then revising, submitting, and finally publishing in a scholarly journal.
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3.00 Credits
Prerequisite(s): Admission into any graduate program in the Woodbury School of Business. Teaches conceptual frameworks and analytical tools for marketing decision making in technology businesses from a cross-functional and strategic orientation. Focuses on understanding user needs, technology standards and network externalities, forecasting and planning, solution design and architecture, platform strategy, and managing adoption. Uses cases, assignments, and projects. Examines the use of marketing analytics for intelligence gathering, analysis, and decision making. Teaches how to develop high-value solutions for users based on a deep understanding of their needs, and how to communicate the value of and provide access to those solutions through marketing technology.
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3.00 Credits
Prerequisite(s): Admission into any graduate program in the Woodbury School of Business. Analyzes current marketing management problems. Emphazies marketing concepts, research techniques, decision making, and marketing strategy development.
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3.00 Credits
Prerequisite(s): Admission into any graduate program in the Woodbury School of Business and MKTG 6600. Explores tools and analysis techniques related to customer relationship management. Focuses on "thick" data research, including: ethnography, social listening, interviewing, and laddering. Uses research tools, such as survey design, web analytics, and eye-tracking technology, to collect and analyze data through factor analysis, cluster analysis, classification trees, and multidimensional scaling.
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3.00 Credits
Prerequisite(s): Admission into any graduate program in the Woodbury School of Business and MKTG 6600. Focuses on the practice of advanced marketing management topics including: brand management, product management, product development, services marketing, pricing and conjoint analysis. Integrates forecasting including diffusion models and other tactics, resource allocation, and managing profit and loss statements.
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3.00 Credits
Prerequisite(s): Admission into any graduate program in the Woodbury School of Business and MKTG 6600. Explores key advanced marketing practices related to delivering and communicating value. Examines retailing, e-commerce, websites, personal selling, lead generation, digital marketing, as well as promotion and campaign management.
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1.50 Credits
Prerequisite(s): Acceptance into the Woodbury School of Business MBA program. Applies an understanding of the nature of creativity and expansive problem solving within the business environment through projects, simulations and/or case study. Provides awareness about individual and organizational characteristics which impact creative thinking and limit imaginative solutions.
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3.00 Credits
A survey course designed to make music more meaningful. Studies melody, harmony, form, and rhythm together with historical and biographical information.. Canvas Course Mats $48/Norton applies.
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