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Course Criteria
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3.00 Credits
Prerequisite(s): MKTG 3300 and University Advanced Standing. Provides advanced learning in marketing data science. Emphasizes data collection and cleaning on an advanced level. Teaches advanced concepts, principles, and frameworks of marketing data science from the perspective of a marketing strategist applying current marketing theory. Builds on introductory skills to deepen understanding of current trends.
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3.00 Credits
Prerequisite(s): MKTG 3600 and University Advanced Standing. Teaches Competitive Intelligence (CI), the study of processes and techniques leading to business analysis applied to industry and company investigation. Overviews the Competitive Intelligence process including information collection, intelligence analysis, and intelligence process assessment.
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1.00 - 3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Provides exposure to emerging topics of current interest in marketing. Topics vary each semester. May apply a maximum of 12 hours toward graduation.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Covers managerial uses of marketing research in formulating marketing strategy. Includes determination of situations requiring research, appraisal of alternative research methods, and evaluation of studies. Presents theoretical concepts in research methodology. Includes lectures, class discussions, group projects, case analyses, oral presentations, written assignments, and speakers.. Lab access fee of $25 for computers applies.. Canvas Course Mats $78/McGraw applies.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Provides students with an understanding of Sales Operations and the key performance indicators driving professional sales organizations. Instills a data-driven perspective necessary for responding to organizational sales and revenue challenges. Develops important skills in forecasting, report and dashboard development, and territory analysis and design, as well as proficiency in Sales Force Automation and CRM software.
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3.00 Credits
Prerequisite(s): MKTG 3650 and University Advanced Standing. Covers advanced business-to-business selling skills and practices. Emphasizes current best-practices in prospecting, needs identification, relationship-building, negotiating, and closing. Includes competitive role-play and case studies.. Canvas Course Mats of $37/GoReact applies.
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3.00 Credits
Prerequisite(s): MKTG 3600, MKTG 3650, MKTG 3660, MKTG 3700, and MKTG 335G. University Advanced Standing; Senior Standing is recommended.. Presents detailed marketing analysis skills, planning and control of various marketing mix variables, target markets, and the marketing environment using both oral and written case studies. Includes lectures, class discussions, videos, projects, case analyses, oral presentations, written assignments, and guest speakers.
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1.00 - 3.00 Credits
Prerequisite(s): Departmental Approval and University Advanced Standing. For upper-division students working toward a Bachelor of Science Degree in Marketing. Provides a transition from school to work where learned theory is applied to actual practice through meaningful on-the-job experience. May be repeated for a maximum of 6 credits toward graduation. May be graded credit/no credit.
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1.00 - 8.00 Credits
Prerequisite(s): Departmental Approval and University Advanced Standing. For upper-division students working toward a Bachelor of Science Degree in Marketing. Provides a transition from school to work where learned theory is applied to actual practice through meaningful on-the-job experience. May be repeated for a maximum of 6 credits toward graduation. May be graded credit/no credit.
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1.00 - 8.00 Credits
Prerequisite(s): Departmental Approval and University Advanced Standing. For upper-division students working toward a Bachelor of Science Degree in Marketing. Provides a transition from school to work where learned theory is applied to actual practice through meaningful on-the-job experience. May be repeated for a maximum of 8 credits toward graduation. May be graded credit/no credit.
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