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Course Criteria
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3.00 Credits
Prerequisite(s): University Advanced Standing. Analyzes the factors that go into managing a sales force. Teaches sales management strategies and tactics which help organizations achieve their revenue goals. Examines key behavioral, technological, and managerial trends in sales. Identifies current analytical, communication, relationship, and leadership skills needed by sales managers. Demonstrates the importance of sales and sales management in terms of people employed, dollars spent, and sales generated.. Canvas Course Mats $68/Chicago applies.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Emphasizes theoretical skills in the personal selling process and the management of a sales force. Studies the recruiting, training and supervising of salespersons, organization of territories, compensation schemes, and forecasting. Includes lectures, guest speakers, video tapes, role playing, case analysis, oral presentations, and written assignments.. Lab access fee of $25 for computers applies.. Canvas Course Mats $49/Cengage applies.. Canvas Course Mats $37/GoReact applies.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Provides an introduction to the many business uses of the Internet to create competitive advantage. Features discussions of e-business strategic components and practice with Web page exercises. Uses guided exercises to explore the Net, both in and out of class. Includes projects, research, and Net use in a particular industry. Emphasizes the sharing of concepts discussed in lectures, class activities, the assigned readings, and group projects.. Lab access fee of $25 for computers applies.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Provides an understanding of advertising, its purposes, and production. Includes sequence of activities in preparing productive, persuasive marketing and advertising campaign plans. Covers the social, legal, and economic considerations involved in the campaign planning process. Includes lectures, class discussions, guest speakers, videos, and student presentations.. Lab access fee of $25 for computers applies.. Canvas Course Mats $78/McGraw applies.
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3.00 Credits
Prerequisite(s): MKTG 3600 and MKTG 3660 are recommended; University Advanced Standing. Teach students how to use social media platforms to market products and services. Includes the creation and marketing of a blog using WordPress and engaging with a local small business to write and execute a social media marketing campaign. Teaches the fundamentals of social media marketing and the most popular platforms like WordPress, Facebook, Twitter, Pinterest, and LinkedIN.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3660 Recommended. Covers strategic use of content to attract new customers and retain current customers. Provides experience identifying and analyzing an audience to create targeted content to achieve set business objectives. Introduces graphic design applications, video editing software, copy writing skills, email automation systems, analytics tools, and other resources. Provides training to successfully create and implement an effective content marketing strategy.
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3.00 Credits
Prerequisite(s): University Advanced Standing. Teaches advanced digital marketing concepts and skills related to digital marketing analytics and dashboards for web, social, and other digital platforms. Includes preparation for industry certifications in these areas.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Provides a rigorous introduction to the development and management of new products from a marketing perspective. Emphasizes current best practices in assessing market opportunities, determining target customers, and defining and designing a product-based solution, and measuring and validating the solution through an iterative product development process. Includes a semester project and presentation, role-plays, and case studies.
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2.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 1890 Recommended. Emphasizes the seamless transition to professional advancement in the workforce by developing a career narrative consistently presented on paper, online, and in person. Focuses on industry research, networking, interviews, and professional branding, including the customization of career tools, through a practicum design. Requires professional outreach. Includes demonstrations, role playing and application exercises.. Lab access fee of $25 for computers applies.
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3.00 Credits
Prerequisite(s): MKTG 3170, MKTG 3600, MKTG 3660, MKTG 3680, MKTG 3690, and University Advanced Standing; Senior Standing is recommended.. Applies digital marketing theories, principles, and tactics to a live learning engagement project. Provides a framework for developing a complete digital marketing plan and gives students an opportunity to learn software, automation tools, and digital marketing creative strategy.
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