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Course Criteria
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1.00 - 3.00 Credits
Prerequisite(s): Internship Orientation and Departmental Approval. Provides opportunities to apply classroom theory on the job. Students work as paid employees in a job that relates to their careers while enrolled at the college. Credit is determined by the number of hours a student works during the semester. Completers meet individually set goals. May be repeated for a maximum of 6 credits toward graduation. Graded Credit/No Credit.
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0.50 - 3.00 Credits
Prerequisite(s): Department Chair Approval. Provides independent study as directed in reading and individual projects specifically related to the Marketing field at the discretion and approval of the Dean and/or Department Chair. May be repeated for a maximum of 6 credits toward graduation.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3660 Recommended. Teaches advanced digital advertising concepts and skills, including social, display, search, and video advertising as well as campaign management and decision making based on key metrics. Includes a digital advertising project and preparation for industry certifications in advertising.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Combines theoretical concepts with practical applications from a strategic management perspective. Includes lectures and discussions of current events within the retail industry to provide the primary basis for the integration of course materials with actual retail enterprise operations. Includes participation in a number of experiential learning exercises such as group and individual case analyses, outside research on the retail industry and specific retail firms, class presentations, guest speakers, and quizzes on selected retailing issues and practices.. Lab access fee of $25 for computers applies.. Canvas Course Mats $85/McGraw applies
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3.00 Credits
Prerequisite(s): University Advanced Standing. Provides a rigorous introduction to the exciting world of marketing analytics. Teaches the concepts, principles, and frameworks of marketing analytics from the perspective of a marketing strategist applying current marketing theory. Develops key skills required to understand current trends and make predictions based on available data.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Presents the problems of marketing in the international marketplace and how marketers approach and solve them. Focuses on concepts and principles by teaching the theory and practice of international marketing through the use of practical examples and actual case studies of international (both US and foreign) marketing organizations. Includes international marketing position of the US, market entry strategies, analysis of foreign markets, culture and marketing, product design, pricing, distribution, promotion and sales.. May be delivered online.. Lab access fee of $25 for computers applies.
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3.00 Credits
Prerequisite(s): MKTG 3600 and University Advanced Standing. Introduces students to the fundamentals of Internal Marketing and Corporate Imaging. Focuses on internal marketing strategy, critical incident management, organizational change, employer brand, cause marketing, corporate citizenship, internal business communication and event management. Includes other topics, such as contingency planning, organizational culture, employee programs and training, motivation and internal reward programs. Includes case analysis, lectures, class discussions, group work and evaluation, videos, oral presentations, written assignments and guest speakers.
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3.00 Credits
Prerequisite(s): University Advanced Standing. Studies consumers, markets, and environments from the perspective of the marketing manager. Covers the fundamentals of customer behavior, market research, marketing strategy, product management, pricing, professional selling, distribution, and promotion. Includes case analysis, lectures, class discussions, videos, oral presentations, written assignments, guest speakers, and a marketing plan project.. Lab access fee of $25 applies.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Includes an analysis of consumer spending and saving habits, product preferences, shopping behavior, leisure time patterns, and social change. Explores the influence of advertising, selling and fashion trends. Includes lectures, class discussions, videos, projects, case analyses, oral presentations, written assignments, and guest speakers.. Lab access fee of $25 for computers applies.. Canvas Course Mats $85/McGraw applies.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Presents skills and attitudes necessary to market services and to provide good customer service. Emphasizes the marketing skills involved in marketing services and basic marketing concepts, including positive customer relations, effectively handling customer complaints, and sound customer service procedures. Focuses on developing successful service marketing strategies that can be applied in a business organizational setting. Includes lectures, guest speakers, video tapes, role plays, case analysis, oral presentations, and written assignments.. Lab access fee of $25 for computers applies.
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