Course Criteria

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  • 4.00 Credits

    This course will introduce students to the basics of digital media (e.g. image, video, audio editing) and the evolving industry. The divisions of digital media will be discussed along with computer applications that are considered industry standards. This course will familiarize students with basic techniques and with the hardware and software tools used to create the various media for powerful digital media productions. (Additional fee required.)
  • 3.00 Credits

    This is an introductory course in human relations principles and skills applicable to management effectiveness, career success, and personal relationships. Theories and methods of organizational behavior, professionalism, motivation, team building, conflict resolution, leadership, negotiation, cultural differences, and personal communication are discussed. Practical application and development of skills in these areas are emphasized throughout the course. Successful completion of the course satisfies the Social and Behavior Science General Education requirement.
  • 0.00 - 1.00 Credits

    This course will introduce students to the many rewarding career and educational opportunities in business. Students will explore the Business Department degree and certificate options available at Snow, as well as future educational and career possibilities. The course is designed to help students connect career interests with educational options and requirements. Guest lecturers will include professionals from industry, as well as representatives from four-year business programs at transfer schools.
  • 3.00 Credits

    This course will introduce personal and consumer financial concepts and give students basic tools to make sound financial decisions in today's society based on economic trends and research. This is a practical course in personal money management consisting of financial planning including career choices, budgeting, planning for retirement, financing a home and automobile, and understanding consumer credit, taxes, insurance, and investments. Students will use basic math skills as well as read, write, and think critically.
  • 0.00 - 3.00 Credits

    This is a comprehensive and pragmatic course that looks into the theory and application of sales and customer service. This course focuses on traditional and contemporary thinking and practices of the subject. Numerous sales presentations will be made in front of the class. The culmination of the course is a final sales presentation as an opportunity to apply what was learned throughout the term.
  • 3.00 Credits

    Social Media Marketing will provide participants with a foundation and skillset in the continuously evolving world of social media marketing. These tools and strategies can be immediately applied in the workplace and in life. Students will learn how to create meaningful relationships with customers, colleagues, and employers through the use of social media. The course will provide a solid introduction to online community building and creating value using social media interaction. The effective use of relevant social media tools and platforms will be covered.
  • 1.00 Credits

    This course is designed to provide students with hands-on experience in applying social entrepreneurship concepts and entrepreneurial skills and practices to today's business environment. Students will apply knowledge gained from their various academic and professional disciplines, as well as deploy communication and project management skills, in developing and implementing educational projects using sources in the local community. This course will be guided by the Enactus program and is open to students from all disciplines.
  • 0.00 - 3.00 Credits

    This course provides a general introduction to traditional advertising and promotion. The course will expose the students to the technical background and management skills needed to plan and execute an advertising or sales promotion plan. Emphasis will be placed on the elements of the promotion mix. Development of an advertising or sales promotion plan for a business will be required.
  • 0.00 - 3.00 Credits

    This course is designed to introduce students to using the computer as a design tool. Students will develop skills in working with the computer to create graphic design projects encountered in the business world using computer illustration software.
  • 3.00 Credits

    This course introduces students to editing digital images. Students will develop skills in photo manipulation using Adobe Photoshop. Students will also learn different editing methods through projects and examples.
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