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MKT 4350: Personal Selling
3.00 Credits
Texas Tech University
(3:3:0) Prerequisite: MKT 4359 with a grade of B or better. Customer-focused selling, including socialization to a career in sales.
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MKT 4351: Retail Marketing
0.00 - 3.00 Credits
Texas Tech University
(3:3:0) Prerequisite: ACCT 2300 and at least a C in MKT 3350. Comprehensive introduction to an evaluation of retailing with emphasis on profit elements, pricing and merchandising policies, inventory and merchandising control.
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MKT 4354: Market Promotion
3.00 Credits
Texas Tech University
(3:3:0) Prerequisite: MKT 3352. Management of the promotional mix of advertising, personal selling, and sales promotion. Emphasizes the interaction and coordination of these three elements and relates them to the other components of the firm's marketing strategy.
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MKT 4358: International Marketing
3.00 Credits
Texas Tech University
(3:3:0) Prerequisite: At least a C in MKT 3350. A survey of international marketing principles, cultural differences, world markets, and political constraints. Fulfills multicultural requirement.
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MKT 4359: Sales Management
0.00 - 3.00 Credits
Texas Tech University
(3:3:0) Prerequisite: At least a C in MKT 3350. Problems and methods of organization and administration of sales departments, sales operations, sales control, sales promotion, and sales policies.
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MKT 4360: Marketing E-Bus Environments
3.00 Credits
Texas Tech University
(3:3:0) Prerequisite: At least a C in MKT 3350. Overviews the Internet and marketing-related technological developments. Primary focus is on strategic issues in creating market advantages in electronic commerce.
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MKT 4370: Logistics Management
3.00 Credits
Texas Tech University
(3:3:0) Prerequisite: MKT 3350 with a grade of C or better. Covers all aspects of business logistics: demand management, customer service, procurement, inventory management, warehousing, transportation, and facility management.
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MKT 4371: Logistics Analytical Methods
3.00 Credits
Texas Tech University
(3:3:0) Prerequisite: MKT 4370 with a grade of C or better. Introduction to the principal analytical tools and models that are used in logistics along with application of the tools to logistics problems.
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MKT 4381: Indiv Probs In Mkt
3.00 Credits
Texas Tech University
(3) Prerequisite: Consent of instructor. For students with high academic achievement who are interested in enhancing their degree program by pursuing individual research or study under the guidance of a marketing faculty member.
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MKT 4381 - Indiv Probs In Mkt
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MKT 4382: Internship In Mkt
3.00 Credits
Texas Tech University
(3) Prerequisite: At least 6 hours of approved marketing courses and approval prior to employment. Internship must include at least 10 consecutive calendar weeks of full-time employment; compensation must be commensurate with the work assignment for the entire internship.
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