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EMC 3315: Principles of Digital Media
3.00 Credits
Texas Tech University
(3:3:0) Prerequisite: JOUR 2410 or ADV 3312 with a grade of C or higher. Pro-vides students with the working knowledge of online interaction and prac-tice in basic Web design production.
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EMC 3333: Multimedia Development
3.00 Credits
Texas Tech University
(3:3:0) Prerequisite: One of EMC 3315, PR 3341, ADV 3361, JOUR 3314, or JOUR 3317 with a grade of C or higher. Using authoring tools and design software, students will create static and animated vector images for the purposes of multimedia production.
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EMC 3335: Video Production And Editing
0.00 - 3.00 Credits
Texas Tech University
(3:2:3) Prerequisite: EMC 3315 with a grade of C or higher. Corequisite: Non-credit lab. Introduction to the single video camera production process and audio, lighting, electronic graphics, and postproduction applications for creating and manipulating moving images for digital distribution.
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EMC 3340: Pgm/Promotion - Electnic Media
3.00 Credits
Texas Tech University
(3:3:0) Prerequisite: EMC 3300 and JOUR 2310 with a grade of C or higher. A comprehensive study of programming and promotion in the electronic media covering audience analysis, plus historical development and current programming practices and promotions.
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EMC 3345: Analyzing Television
3.00 Credits
Texas Tech University
(3:3:0) Prerequisite: EMC 3300 or EMC 3308 with a grade of C or higher, must have at least sophomore standing. An introduction to scholarly media analysis that examines the economic, technological, cultural, and creative dimensions of American television.
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EMC 3350: News Present-Electronic Media
0.00 - 3.00 Credits
Texas Tech University
(3:2:3) Prerequisite: EMC 3315 with a grade of C or higher. The theory and practice of news presentation and the responsibilities and opportunities of the news anchor and news reporter.
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EMC 3355: Ethnicity,Race,Gender In Media
3.00 Credits
Texas Tech University
(3:3:0) Prerequisite: Must have at least sophomore standing. Examines issues surrounding ethnic, racial, and gender differences in media production and content from historical and contemporary perspectives.
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EMC 3358: International Electronic Media
3.00 Credits
Texas Tech University
(3:3:0) Prerequisite: At least sophomore standing. Examines the social, political, and economic effects of international media and other topics related to the globalization of media companies.
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EMC 3370: Writing For Electronic Media
0.00 - 3.00 Credits
Texas Tech University
(3:3:0) Prerequisites: EMC 3300 and JOUR 2410 with a grade of C or higher. A comprehensive study of the principles, procedures, design, and skill processes in writing informative, persuasive, and news and public affairs copy for electronic media programming. (Writing Intensive)
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EMC 3380: Advertising Electronic Media
3.00 Credits
Texas Tech University
(3:3:0) Prerequisites: EMC 3315 and MATH 2300 with a grade of C or higher. Study of the electronic media for persuasive promotion of ideas, goods, and services. Emphasis on principles employed in broadcast advertising budgets, sales promotions, and campaigns.
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