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ADV 4312: Advertising Campaigns
3.00 Credits
Texas Tech University
(3:3:0) Prerequisites: ADV 3351, 3361, and MCOM 3380 with a grade of C or higher. Integration of advertising research, message and media strategies and techniques, with special application to campaign planning and execution. Principles and applications of advertising campaign planning, preparation, and presentation taught in a problem-solving mode. (Writing Intensive)
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ADV 4313: International Advertising
3.00 Credits
Texas Tech University
(3:3:0) Prerequisites: ADV 3310 with a grade of C or higher, junior or senior standing. A study of the practices and procedures of advertising on the international market. Fulfills Core Social and Behavioral Sciences - Individual or Group Behavior requirement.
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ADV 5326: Advertising & The Consumer
3.00 Credits
Texas Tech University
(3:3:0) Survey and analysis of current behavioral science findings as related to advertising. Restricted to fully admitted graduate students with a declared degree in any program.
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ADV 6315: Special Topics In Advertising
0.00 - 3.00 Credits
Texas Tech University
(3:3:0) A rotating topics course examining theory, research, economics, ethics, performance and practice of advertising. May be repeated twice when topics vary. Restricted to fully admitted graduate students with a declared degree in any program.
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ADV 7000: Research
1.00 - 12.00 Credits
Texas Tech University
(V1-12)
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AERS 1105: Foundations Of Air Force I
0.00 - 1.00 Credits
Texas Tech University
(1:1:2) Corequisite: AERS 0820. A survey course that deals with the mission, organization, and function of the American military, especially as it applies to the United States Air Force.
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AERS 1106: Foundations Of Air Force II
0.00 - 1.00 Credits
Texas Tech University
(1:1:2) Corequisite: AERS 0820. A survey course that deals with the Air Force in the contemporary world through a study of the total force structure, strategic offensive and defensive forces, general purpose forces and aerospace support forces.
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AERS 2103: Evolution Of Air Space Pwr I
0.00 - 1.00 Credits
Texas Tech University
(1:1:2) Corequisite: AERS 0820. A survey course designed to examine general aspects of air and space power through a historical perspective. Historical examples are provided to analyze the development of the Air Force capabilities and missions as well as to demonstrate the evolution of today's air and space power. Students also focus on basic verbal and written communication skills and USAF core values.
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AERS 2104: Evolution Of Air Space Pwr II
0.00 - 1.00 Credits
Texas Tech University
(1:1:2) Corequisite: AERS 0820. A survey course designed to examine general aspects of air and space power through a historical perspective. Historical examples are provided to analyze the development of the Air Force capabilities and missions as well as to demonstrate the evolution of today's air and space power. Students also focus on basic verbal and written communication skills and USAF core values.
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AERS 3305: USAF Leadership Studies I
0.00 - 3.00 Credits
Texas Tech University
(3:1:2) Prerequisite: Acceptance into the Professional Officer Course. Corequisite: AERS 0820. An introductory management course emphasizing the individual as a manager in the Air Force. Individual motivation and behavioral processes, leadership, communication, and group dynamics are covered to provide a foundation for the development of the junior officer's professional skills as an Air Force leader.(Writing Intensve)
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