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ADV 3320: Advertising and Society
3.00 Credits
Texas Tech University
(3:3:0) Prerequisite: At least sophomore standing. Examines advertising¿s role in modern society and its relationship to the consumer in historical and contemporary contexts.
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ADV 3330: Advertising Theory
3.00 Credits
Texas Tech University
(3:3:0) Prerequisite: ADV 3310. Examines the development and practical application of theories and models related to advertising effects, audience response, and return on investment.
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ADV 3340: Internet/New Media Advertising
3.00 Credits
Texas Tech University
(3:3:0) Prerequisites: ADV 3310, 3312. Explores Internet and new media advertising issues and techniques. Includes evaluating and creating Internet and new media-based advertising campaigns.
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ADV 3351: Advertising Media Planning
3.00 Credits
Texas Tech University
(3:3:0) Prerequisites: ADV 3310, JOUR 2310 (may be taken concurrently), MATH 2300 or 2345 or 1330 and 1331 with a grade of C or higher. BA 3301 or MKT 3350 may be taken after or concurrently if other prerequisites are met. A study of the various advertising media to provide students with a knowledge of the use of advertising media, methods of selection, and the skills and background required for media buying.
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ADV 3361: Advertising Design and Layout
0.00 - 3.00 Credits
Texas Tech University
(3:2:3) Prerequisite: ADV 3312 with a grade of C or higher. Corequisite: Non-credit lab. Covers the creative aspects of advertising design, strategy, copy, layout, typography, and production in a variety of visual media. Provides practical training for planning and executing effective print and broadcast messages. Teaches computer proficiency with the software packages such as Adobe Creative Suite, which includes Illustrator, InDesign, and Photoshop.
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ADV 3390: Internship In Advertising
3.00 Credits
Texas Tech University
(3) Prerequisites: Junior or senior standing; ADV 3351 with a grade of C or higher; 2.75 GPA; and recommendation of faculty member and internship coordinator. Minimum of 160 hours supervised employment in media or communications organization. Weekly reports, interviews, and term paper required. Must be taken pass-fail.
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ADV 4000: Spec Proj Integ Comm Adv
1.00 - 3.00 Credits
Texas Tech University
(V1-3) Prerequisite: Consent of instructor. A hands-on experience in developing and presenting an integrated communications campaign for a business problem or opportunity. May be repeated once for credit.
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ADV 4300: Indiv Std In Advertising
3.00 Credits
Texas Tech University
(3) Prerequisites: Junior or senior standing, 9 hours of advertising courses with a grade of C or higher, and consent of instructor prior to registration. May be repeated once for credit.Prerequisites may vary depending on course topic.
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ADV 4304: Advanced Creative Strat
3.00 Credits
Texas Tech University
(3:3:0) Prerequisite: ADV 3361 with a grade of C or higher. Advanced formulation and techniques of creative strategy with emphasis on copywriting. May include participation in local, state, regional, and/or national advertising competitions.
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ADV 4308: Advertising Mgt & Acct Planng
3.00 Credits
Texas Tech University
(3:3:0) Prerequisites: ADV 3312 and 3351 with a grade of C or higher. Prerequisites or Corequisites: MCOM 3380 and BA 3301 with a grade of C or higher. Business management applied to advertising, with emphasis on account planning.
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