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Course Criteria
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3.00 Credits
This course examines the major social problems afflicting American society. Contemporary social issues will be examined in light of their causes, their consequences, the population affected, and their possible remedies. Special attention will be paid to those social problems which are of local concern.Prerequisite: PSY 160 or SOC 161 or consent of instructor.
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3.00 Credits
An introduction to the field of research methods as they apply to marketing research. The course covers such topics as choosing a research problem, selecting an appropriate research design, data collection, questionnaire construction, data reduction and analysis, and research management. In order to develop the student's capability to conduct research, the course incorporates several exercises and projects that provide the students with a realistic understanding of the research process. This course aims to teach the basic techniques and also provide practice in conducting exploratory research.Prerequisites: MKT 305, STA 326
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3.00 Credits
This is an introductory course designed to give students a general overview of sports management. The course will expose students to a realistic view of the opportunities and challenges associated with managing sports and leisure service organizations. In class, students will study common terminology, philosophies, relevant contemporary challenges and the evolution of the field of sports management.
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3.00 Credits
This class will expose students to the legal principles and rules of law affecting the management of sports and leisure service organizations. Students will utilize case studies based on court decisions to give them a real world perspective of the law and how it applies to sports and leisure organizations. The class will place an emphasis on risk management, safety, insurance and liability issues. Students will learn about current litigation trends and the development of procedures to minimize legal risks. This class will also include an overview of various agencies that govern sports.
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3.00 Credits
In this class, students will examine current issues, problems, trends and ethical issues as they relate to sports and leisure management. Students will evaluate how these current topics impact the management of sports and leisure organizations. Students will develop the skills and procedures necessary for gathering current information regarding issues and trends in the sports and leisure industry.
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3.00 Credits
This course will help students apply the fundamental principles and practices of marketing to sports and leisure management. Students will learn to utilize the theoretical and practical application of marketing to professional and collegiate sports and the leisure industry. Students will explore the unique aspects of sports marketing compared to traditional marketing and there will be an overview of how to market sports and how sports can be utilized to market other products.
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3.00 Credits
Conversational Spanish will introduce students to the Spanish language, pronunciation, simple grammatical structures, expressions, and useful vocabulary. Emphasis is on oral proficiency with grammar and writing to support understanding and enable effective communication. Students will learn to engage in useful dialogue for dealing with daily and business coversations.
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3.00 Credits
This course is about the information explosion, and the rapid changes in business that have created a need for workers with strong analytical skills who have the ability to make data based decisions. The short supply of knowledge workers makes the teaching of statistical applications in liberal education an absolute necessity. This course must aim to strengthen and broaden the analytical skills of students. In order to expose students to fundamental intellectual skills and general methods of inquiry that apply in a wide variety of settings, this course must teach the skills of thinking about data while working with data. Prerequisite: Completion of MAT 136 or equivalent.
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3.00 Credits
In this course, students will learn inferential statistical concepts and applications. The primary objective of this course is to provide an introduction hypothesis testing, testing the difference between two means, regression analysis, chi-square tests, and analysis of variance. To achieve this goal, this course focuses on building statistical reasoning while strongly emphasizing the application of statistical concepts to business situations, as well as to common occurrences in daily life. Prerequisite: Completion of STA 326 or equivalent.
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