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  • MKT 626: INTERNATIONAL MARKETING

    3.00 Credits
    Goldey-Beacom College

    The course is a systematic treatment of marketing on a global scale. It is advanced and managerially oriented, with an overall objective of developing analytical and decision-making skills in international marketing. The course examines specific issues involved in entering overseas markets and in conducting marketing operations on an international as opposed to a "domestic" scale. Attention is focused on cultural similarities and differences and the variability of the marketing environment around the world; the basics of international trade and economics; and managing the major elements of the international marketing process.Prerequisite: MKT 615 or equivalent.
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  • MKT 627: CURRENT TOPICS IN MKTG

    3.00 Credits
    Goldey-Beacom College

    The marketing environment is changing fast. These new marketing changes signify a brand new world of proliferating opportunities and proliferating threats. Technological advances are a double-edged sword. They create opportunities and they destroy opportunities. Savvy companies recognize that a major revolution is taking place in markets and marketing. This course will cover current-event articles, case exercises, marketing Internet resources/helpful sites, and videos to illustrate how current developments in marketing and marketing concepts affect the real business world. The course will also show how the World Wide Web and E-Commerce are dramatically altering the marketing landscape. At the same time, this course continues to build on fundamental principles of marketing.Prerequisite: MKT 615 or equivalent.
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  • MKT 701: VISUAL COMMUNICATION IN BUSINESS

    3.00 Credits
    Goldey-Beacom College

    This course provides an introduction to principles of visual communication applied to the environment of business from a marketing and branding perspective. The course focuses on how sound design principles are used to establish visual information for communicating a consistent corporate/business identity. The principles include the study of logo design, typography, document design, use of color, and graphical information display. The course will include hands-on work utilizing common software applications used in business. Students will create a design portfolio of business-related documents such as business cards, print advertisements, newsletter templates, instructions, and forms.
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  • PSY 160: INTRODUCTION TO PSYCHOLOGY

    3.00 Credits
    Goldey-Beacom College

    An introduction to the field of psychology, its theories, principles, and concepts. The course examines the role of psychology in influencing human behavior, the process of learning, development, adjustment, and perception.
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  • PSY 201: BIOLOGICAL FOUNDATIONS OF BEHAVIOR

    3.00 Credits
    Goldey-Beacom College

    This introductory course explores the relationships between behavior and human biological systems including the brain, the nervous system, and hormones. This course will include topics such as the roles of the nervous system, nerve cells, and the impact of drugs on their functioning. Students will explore both normal and abnormal functioning of the body.Prerequisite: PSY 160
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  • PSY 301: DEVELOPMENTAL PSYCHOLOGY

    3.00 Credits
    Goldey-Beacom College

    Human Growth and Development studies the life span of the individual, tracing the changes occurring from conception to death. Several basic themes of development are examined including the interaction of heredity and environment, physical growth and development, social factors, changes in personality, self concept and emotional growth.Prerequisites: SOC 161 or PSY 160
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  • PSY 302: POSITIVE PSYCHOLOGY

    3.00 Credits
    Goldey-Beacom College

    This course provides an in-depth overview of the rapidly growing field of positive psychology. Human resiliency, coping, strengths, resources, and wellness are all central to the field of positive psychology, an area of scientific study dedicated to maximizing human potential, well-being, and happiness. The course focuses on the psychological aspects of a fulfilling and flourishing life. Other topics include optimism, self-esteem, empathy, friendship, love, achievement, creativity, spirituality, and humor. Prerequisite: PSY 160 or SOC 161
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  • PSY 311: SOCIAL PSYCHOLOGY

    3.00 Credits
    Goldey-Beacom College

    Social psychology is the scientific study of how people's thoughts, feelings, and actions are affected by others. This course focuses on he consequences of social influences on individuals and the way that they understand the world; on social interaction between and among people; and on group processes. Prerequisite: PSY 160 or consent of the instructor.
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  • PSY 312: CONTEMPORARY APPLIED PSYCHOLOGY

    3.00 Credits
    Goldey-Beacom College

    This course will be a broad ranging exploration of modern psychology and its present day uses to the individual. Changing roles, rules, and choices as well as health and healing techniques and philosophies available today will be discussed as they apply to the individual functioning in modern industrial society. Eastern and western philosophies will be explained with no particular bias for either approach. There will be one topical area each session with flexibility guided by student input. Aspects of the growing and changing human organism through time and the effect upon mental condition will be shown as very important as to whom we are today.Prerequisites: SOC 161 or PSY 160
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  • PSY 340: PERSONALITY THEORY

    3.00 Credits
    Goldey-Beacom College

    Personality is what makes us differ from one another--yet makes us consistent and stable over time. This course will review the personality theories of noted psychologists such as Freud, Erikson, Jung, Skinner, Adler, Bandura, and Rogers. This course will also include historical views of personality. Assessment of measurement of personality will be discussed, and students will explore both objective and subjective personality tests. The role of personality in career choice will be included. Prerequisite: PSY 160
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