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  • MGT 712: PROJECT MANAGEMENT

    3.00 Credits
    Goldey-Beacom College

    This course examines the important concepts and techniques of project management in various organizations. This course covers typical topics of managing projects such as planning, scheduling, and monitoring activities. Management tools such as CPM, PERT, risk analysis and project crashing will be explored in detail. Case studies will be utilized to examine project management in practice.
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  • MGT 713: FORENSIC ANALYSIS/ORG FAILURE

    3.00 Credits
    Goldey-Beacom College

    This course will explore organizational failure in terms of what transpired, what led to failure, the organizational methodology that preceded the failure and the opportunity(s) that existed that could have delayed and/or eliminated failure as an option. The underlying theme this course will explore is one of organizational continuity. While organizations have an innate ability to not only survive but thrive, this course will study individual cases of immense corporate and organizational failure. The outcome(s)/objective(s) will be to study those actions that led to failure so that participants can understand what action(s) can or should be avoided.
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  • MGT 714: INTERCULTURAL COMM. IN BUSINESS

    3.00 Credits
    Goldey-Beacom College

    This course is designed to provide students with the skills necessary to establish and maintain positive business relationships across cultures. Students will consider key aspects of intercultural communication theory such as proxemics, haptics, perception, formal and informal language, nonverbals, styles of argumentation, direct and indirect communication, power distance relationships, and high/low context cultures. Students will then apply that theoretical knowledge to practical business situations both within and across companies and cultures.
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  • MKT 305: MARKETING MANAGEMENT

    3.00 Credits
    Goldey-Beacom College

    This course is designed to present the terminology, concepts, basic problems and practices of the marketing environment to students taking their first marketing course. Moreover, this course introduces students to marketing strategy and the principles governing it. It encompasses the major factors involved in the marketing process and an examination of micro and macro environmental forces affecting this process, exploring it from the marketing strategy viewpoint. Since marketing is a very dynamic subject, this course requires the constant addition of information on current and new marketing strategies. Thus it is a survey course with a very strong focus on the principles of marketing and their application and analysis.Prerequisites: ECO 202, PSY 160, SOC 161, ENG 176. It is recommended that Management and Marketing Management majors earn a grade of 70% or higher for successful completion of the course.
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  • MKT 386: INTERNATIONAL MARKETING

    3.00 Credits
    Goldey-Beacom College

    This is a managerially oriented course, with an overall objective of developing analytical skills as applied to international marketing. Moreover, this course introduces students to the principles of international marketing. Students gain an understanding of the economic issues driving companies to market internationally. They learn to analyze the global market environment and to formulate and evaluate global market strategies. What is an international marketing strategy? Who uses it? What roles does it play in the organization? This course examines environmental factors affecting marketing management, and is designed to enable students to develop skills to make marketing in the global context. How to find new markets? How to overcome barriers that hinder implementation of marketing programs, etc.Prerequisites: MGT 303, MKT 305, MGT 310
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  • MKT 456: MARKETING INTERNSHIP

    3.00 Credits
    Goldey-Beacom College

    Internships with participating companies provide students with the opportunity to gain valuable work experience in their field of study. This practicum encourages students to utilize their acquired knowledge and skills in the working world. Enrollment is restricted to Juniors and Seniors with proven academic success. Students must submit an application to the Director of Career Services who is responsible for coordinating the work assignment. Approval is granted by the Vice President for Academic Affairs who is responsible for reviewing the term paper and who is responsible for submitting the course grade. Course evaluation is on a pass/fail basis.
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  • MKT 457: MARKETING INTERNSHIP

    3.00 Credits
    Goldey-Beacom College

    Internships with participating companies provide students with the opportunity to gain valuable work experience in their field of study. This practicum encourages students to utilize their acquired knowledge and skills in the working world. Enrollment is restricted to Juniors and Seniors with proven academic success. Students must submit an application to the Director of Career Services who is responsible for coordinating the work assignment. Approval is granted by the Vice President for Academic Affairs who is responsible for reviewing the term paper and who is responsible for submitting the course grade. Course evaluation is on a pass/fail basis.
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  • MKT 461: PROMOTION MANAGEMENT

    3.00 Credits
    Goldey-Beacom College

    The study of an integrated program of advertising, personal selling, public relations and sales promotion designed to present a company and its targeted consumers. An effective promotion strategy designates the role of communications in achieving an organization's marketing objectives, and students will analyze successful strategies and create promotional plans adhering to the framework studied in this course.Prerequisites: MGT 303, MKT 305
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  • MKT 474: SALES & SALES FORCE MANAGEMENT

    3.00 Credits
    Goldey-Beacom College

    This course emphasizes the link between the determinants of sales performance of the sales force on the one hand, and the actions that sales managers can take to direct, influence and control that performance on the other. The course focuses personal selling techniques and the interrelated sequential process, each of which influences the various determinants of sales person's performance. The course focuses on the formulation and implementation of a strategic sales program and the evaluation and control of sales force performance.Prerequisites: MGT 303, MKT 305. Replaces MKT 418.
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  • MKT 615: MARKETING STRATEGIES

    3.00 Credits
    Goldey-Beacom College

    This course focuses on domestic and global market opportunities while being sensitive to quality issues, ethical issues, and technological changes. The course integrates traditional marketing concepts and the challenging marketing strategies of today. Topics to be covered include customer satisfaction, relationship building, managing marketing processes, global thinking, building strategic alliances, and online marketing.
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