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Course Criteria
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3.00 Credits
Examination of marketing principles, concepts, strategies, tactics and analytical tools used by profit and nonprofit organizations to selected target groups. Emphasis on the managerial aspects of marketing to develop, promote, distribute, and price the firm's offerings in a dynamic, diverse environment. Prerequisite: ECON 237 and BA 232 or 235.
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3.00 Credits
Introduces quantitative analysis techniques in business decision-making situations. Includes topics such as forecasting, decision analysis, utility, marginal analysis, inventory control, linear programming, simulation and project management. Prerequisite: MATH 136 or 231.
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3.00 Credits
A survey of the legal environment of business organizations designed to provide an understanding of laws and regulations that seek to govern the relationships between business and various other groups including employees, government entities, consumers, and investors. Topics covered include contracts, government regulation, employer-employee relations, and business ethics.
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4.00 Credits
Financial accounting-theoretical foundation, concepts, and principles underlying financial statements; current assets; current liabilities; property, plant and equipment; short-term investments; present value analysis; intangible assets; long-term liabilities; corporate capital; analysis of financial statements; and other subjects including bonds, pensions, leases and long-term investments. Prerequisite: BA 232.
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3.00 Credits
An overview of techniques used in professional selling, sales planning, and the management of sales relationships. Experiential exercises and role playing will be used to provide students an actual experience in the techniques of professional selling. Sales management issues examined are compensation, sales training, planning, evaluation, and motivation.
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3.00 Credits
A study of advertising and promotion as communication tools in marketing and business management. Students will develop an understanding of the process of creating effective advertising and promotional campaigns. Emphasis will also be placed on media planning, budgeting, and internet strategies.
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3.00 Credits
Examination of the basic management functions of business enterprise with coverage of the management principles of planning, organizing, directing, and controlling. A behavioral approach is taken by stressing the manager's role in working with and motivating individuals and groups. Prerequisite: BA 232 or 235.
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3.00 Credits
An introduction to the knowledge and skills required by those who are interested in pursuing a career as an entrepreneur. Many of the issues addressed, including a strong leadership component, will have value for those who will work in small growing businesses or even larger, more structured business environments. The dynamic nature of creative capitalism provides a continuing demand for leadership and entrepreneurial skills. Prerequisite: BA 373.
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3.00 Credits
Emphasis upon utilization of cost data in planning and controlling to include global competition, ethical considerations, and customer satisfaction. Internal and external cost factors are woven into the planning models. These include just-in-time (JIT), activity-based costing (ABC) and total quality management (TQM). In addition, cost management systems and performance measurement systems will be examined to develop skills in cost-volume-profit analysis, planning, budgeting, costing, and variance analysis areas. Prerequisite: BA 232.
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3.00 Credits
A study of financial practices and financial management in business. In-depth problemoriented study of funds flow, financial analysis and planning, time value of money, risk and return, valuation of assets, cost of capital, and capital budgeting. Prerequisite: BA 232.
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