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  • MARK 40223: Services Marketing

    3.00 Credits
    Texas Christian University

    3 hours. Prerequisite: Grade of "C" or higher in MARK 30153; and must be a Business major; successful completion of MARK 30113 and MARK 30233, and successful completion or concurrent enrollment in MARK 30243. The primary objective of this course is to prepare students to be successful marketers in an increasingly service-oriented economy. The course is designed to help students understand the unique characteristics of services, the marketing challenges created by these characteristics, and effective ways to address these challenges. Examines marketing strategies unique to public and private, for-profit and not-for-profit services marketing organizations.
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  • MARK 40233: Integrated Marketing Communications

    3.00 Credits
    Texas Christian University

    Prerequisites: A grade of 'C' or higher in MARK 30153 and must be a business major; successful completion of MARK 30113 (Marketing Research) and MARK 30233 (Market Analysis), and successful completion or concurrent enrollment in MARK 30243 (Customer Insights).
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  • MARK 40243: New Product Planning and Brand Management

    3.00 Credits
    Texas Christian University

    Prerequisites: A grade of 'C' or higher in MARK 30153 and must be a business major; successful completion of MARK 30113 (Marketing Research) and MARK 30233 (Market Analysis), and successful completion or concurrent enrollment in MARK 30243 (Customer Insights).
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  • MARK 40253: Sales Management

    3.00 Credits
    Texas Christian University

    3 hours. Prerequisite: Grade of "C" or higher in MARK 30153, and must be a Business major; successful completion of MARK 30233 and MARK 30113, and successful completion or concurrent enrollment in MARK 30243. An examination of the basic principles involved in personal selling and the administration of this function in the organization. Emphasis is placed on the sales executive's job, the duties and responsibilities, and the various roles played as an important participant in the making of marketing decisions.
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  • MARK 40263: Relationship Selling

    3.00 Credits
    Texas Christian University

    Prerequisites: A grade of 'C' or higher in MARK 30153 and must be a business major. In addition, successful completion of MARK 30113 (Marketing Research) and MARK 30233 (Market Analysis), and successful completion or concurrent enrollment in MARK 30243 (Customer Insights). There are several learning objectives for students in Personal Selling. Primary to the course is the student's mastery of communication and presentation skills in the interpersonal and formal speaking environments. One part of the course covers the text materials providing the student with a background in the fundamental aspects of persuasive communications, overcoming objections, and presentation planning. Once these topics are mastered, the student then executes a persuasive and formal sales presentation, which is videotaped and critiqued. Also, this course is designed to provide an understanding of the sales process and its role in business (and nonbusiness) organizations and society. The student is expected to acquire a working knowledge of sales concepts and terminology pertinent to the field. You will explore the nature of the sales process and its functions, including presentation strategy, informative delivery, closing techniques, and an exploration of the various opportunities in sales as a career. We will also cover areas such as personal attire, speaking skills, and interpersonal transactions. Your most important assignment in this class is to sell yourself- and to do that you must believe in the product.
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  • MARK 40653: Principles of Marketing Communications

    3.00 Credits
    Texas Christian University

    Prerequisites: Grade of "C" or better in MARK 30653, and must be a business minor. This course introduces the ways in which a firm communicates with its target markets. These forms of communications include advertising, promotion, point-of-purchase, public relations, personal selling, and direct marketing tools. We will be concerned with these form a marketing management perspective and will, therefore, examine topics such as the situation analysis, the use of research tools, consumer behavior theory, setting objectives, position, and developing and integrating an underlying strategy for developing effective marketing communications programs.
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  • MARK 40700: Marketing Study Abroad

    3.00 Credits
    Texas Christian University

    3 hours. Prerequisite: MARK 30153, permission of instructor, and must be a Business major; successful completion of MARK 30113 and MARK 30233, and successful completion or concurrent enrollment in MARK 30243. An intensive, on-site study of marketing practices abroad. Sites include Europe and Mexico. This course may be repeated for credit.
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  • MARK 40970: Special Problems in Marketing

    1.00 - 3.00 Credits
    Texas Christian University

    1-3 hours. Prerequisites: Grade of "C" or higher in MARK 30153; overall and major GPA of 2.5 or higher; permission of instructor and chairperson, must be a Business major; successful completion of MARK 30113 and MARK 30233, and successful completion or concurrent enrollment in MARK 30243. This course may be repeated for credit.
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  • MATH 10023: Fundamentals of Algebra

    3.00 Credits
    Texas Christian University

    Operations with polynomials. Fractions and exponents. Linear and quadratic equations, with applications. Arithmetic, geometric, and binomial series. Note: This course does not satisfy the UCR in mathematics. Credit will not be given in this course to anyone who has already received credit for any other mathematics course at TCU or comparable or higher-level course at other institutions or credit through AP/CLEP exams.
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  • MATH 10033: Topics in Mathematics

    3.00 Credits
    Texas Christian University

    Prerequisite: MATH 10023 or two years of high school algebra and one year of geometry. A selection of topics of general interest and some degree of applicability, such as mathematical modeling, geometry, deductive reasoning, mathematics of finance, probability, and statistics.
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