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MARK 20990: International Residential Study
3.00 Credits
Texas Christian University
This course represents credit earned through a semester study abroad experience with an institution or program with which Texas Christian University has an official agreement to accept credit. The site and specific content will be identified on the official transcript. Courses appearing on a student's official transcript have been included in the student's grade point average.
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MARK 30113: Marketing Research
3.00 Credits
Texas Christian University
3 hours. Prerequisites: Grade of "C" or higher in MARK 30153; INSC 20153, and must be a Business major. Obtaining market information; orientation in use of information gathered; role of management in initiating market studies and in defining problems; types of research; research design; questionnaire construction; sampling; analysis; motivation research; and product research.
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MARK 30153: Marketing Management
3.00 Credits
Texas Christian University
3 hours. Prerequisite: Sophomore standing, and must be a Business major. The processes in our society by which needs and wants of consumers are anticipated and satisfied. An examination of a systems approach to and analysis of the movement of goods from the point of production to the point of consumption.
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MARK 30233: Market Analysis
3.00 Credits
Texas Christian University
3 hours. Prerequisite: Grade of "C" or higher in MARK 30153, successful completion or concurrent enrollment in MARK 30113, and must be a Business major. This course is designed to equip students with the skills necessary to analyze markets, industries, and competitors; enable them to make a complete financial analysis of income statements and balance sheets as they reflect marketing activities; to develop marketing budgets and project financial implications of marketing decisions, and to use secondary data and quantitative tools effectively in analyzing customers and markets.
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MARK 30243: Customer Insights
3.00 Credits
Texas Christian University
Prerequisites: Grade of 'C' or higher in MARK 30153; must be a Business major. The most complex aspect of marketing is understanding the mind and heart of the consumer. If consumer behavior was easy to explicate, then all products would sell as well as projected, all ads would be effective, economies would be efficient, and marketing would be a simple prospect. In actuality, consumers are frustrating and irrational and difficult to predict. This course focuses on providing you with the basic tools to gain insights into consumer behavior.
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MARK 30653: Principles of Marketing
3.00 Credits
Texas Christian University
Prerequisites: Sophomore standing, and must be a business minor or receive departmental approval. Students may not receive credit for both MARK 30153 and MARK 30653. This course introduces the theory and practice of marketing, including the basic structure of getting products/services to market; the fundamentals of marketing: consumer research, product planning, promotion of all types, distribution channels, pricing, and retail merchandising. The content will focus on marketing activities in consumer, reseller, industrial, government, and service markets.
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MARK 30990: International Residential Study
3.00 Credits
Texas Christian University
This course represents credit earned through a semester study abroad experience with an institution or program with which Texas Christian University has an official agreement to accept credit. The site and specific content will be identified on the official transcript. Courses appearing on a student's official transcript have been included in the student's grade point average.
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MARK 40003: Senior Honors Research Paper
3.00 Credits
Texas Christian University
3 hours. Prerequisite: Honors Section of MANA 30153; MARK 30153 with a grade of at least "C," and must be a Business major.; successful completion of MARK 30113, MARK 30233, and successful completion or concurrent enrollment in MARK 30243. Preparation of a research paper in the student's area of concentration in business under the direction of an assigned staff member.
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MARK 40203: Marketing Strategy
3.00 Credits
Texas Christian University
3 hours. Prerequisites: Grade of "C" or higher in MARK 30153 and must be a Business major; successful completion or concurrent enrollment in, the classes necessary to complete a marketing major; and senior standing. Taught primarily through case analysis, the emphasis is on the analysis, planning, implementation and control of marketing systems, policies, programs and actions in domestic and international settings. A comprehensive marketing analysis and plan will also be developed and presented by students working in teams. Enrollment by permission only.
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MARK 40213: International Marketing
3.00 Credits
Texas Christian University
3 hours. Prerequisites: Grade of "C" or higher in MARK 30153 and must be a business major; successful completion of MARK 30113 and MARK 30233, and successful completion or concurrent enrollment in MARK 30243. This course introduces the field of international marketing and provides a broad perspective from which to explore and examine various aspects of what changes when firms compete internationally. Half the course focuses on unique aspects of the international marketing environment; half concentrates on how the marketing mix is affected by the globalization of markets and competitors. a
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