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JOUR 50163: Issues and Crises in Public Communication
3.00 Credits
Texas Christian University
The course covers the way issues of public concern are detected by news media and by public relations and advertising strategists as the issues develop, and it examines how communication of government policies as well as corporate and non-profit organization's concerns affect perceptions and subsequently public opinion.
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JOUR 50173: International Reporting
3.00 Credits
Texas Christian University
Prerequisite: JOUR 30203, or permission of instructor. The course will critically analyze the coverage of international affairs by U.S. and other media. It will help the student develop competency in researching, analyzing and reporting about international issues, including the impact of international communication.
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JOUR 50183: Media Management and Leadership
3.00 Credits
Texas Christian University
Dramatic changes in technology and in the media's role in converging technologies require new management and leadership techniques and paradigms. Students will discuss existing case studies examining these changes. This course will give students a survey of some of the latest management and leadership theories, including a new sense of social responsibility. They will apply these theories to a number of different competitive, structural, motivational, strategic, and organizational problems of the media, primarily by solving problems in existing case studies and by writing original case studies.
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JOUR 50193: Economics and Finance of the Media
3.00 Credits
Texas Christian University
The course will examine the economic environment and financial practices of the mass media, including the World Wide Web. The course will also examine how the media are affected by advertisers, competition, financial markets, and other economic forces. Understanding and structuring debt and equity, valuing media companies, and writing a business plan are included in the course work.
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JOUR 50333: Advertising and the Consumer
3.00 Credits
Texas Christian University
This course presents theories and models from psychology, sociology, marketing and communications to examine consumers -- how they react to advertising and promotion and their subsequent consumer behavior.
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KINE 10011: Personal Fitness
3.00 Credits
Texas Christian University
Principles, concepts, and components of physical fitness. Emphasis on design and practical implementation of individualized fitness program.
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KINE 10102: Foundations of Athletic Training
3.00 Credits
Texas Christian University
An introduction to the basic skills in athletic training and the Texas Christian University athletic training program in a hands-on learning environment.
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KINE 10103: Foundations of Kinesiology
3.00 Credits
Texas Christian University
An overview of the philosophical and historical perspectives of the academic discipline of Kinesiology. Current trends and topics are discussed to acquaint students with career opportunities in the various subspecialties within Kinesiology. Open to students with freshman or sophomore standing only except by permission
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KINE 10202: Perspectives in Athletic Training
3.00 Credits
Texas Christian University
This course will provide the entry-level athletic training student with an initial look at the organizations that govern the profession of athletic training. Athletic training students will continue to gain knowledge through clinical experiences.
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KINE 10533: Freshman Seminar in Kinesiology:Sports in America:A Socio-Cultural Perspective
3.00 Credits
Texas Christian University
This freshman seminar course provides students with a forum to explore the influences of sport in American society. Students learn to formulate opinions on main topics as a result of readings, direct observation, and class discussion. Students then defend their opinions and ideas in written assignments, or during class discussions.
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