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JOUR 40773: Media in Britain
3.00 Credits
Texas Christian University
An overview of contemporary media in Great Britain, focusing on the press, television, and cinema. Taught only in London.
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JOUR 40803: Public Opinion and Persuasion
3.00 Credits
Texas Christian University
A study of the effects of persuasion in the formation of public opinion.
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JOUR 40903: Research and Evaluation
3.00 Credits
Texas Christian University
Prerequisites: JOUR 10113, 30313, 30403. An introduction to the process and design of research and the methodology commonly used in advertising and public relations. The emphasis in this class is on using research to shape strategic communication.
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JOUR 40963: Topics in International and Ethnic Media
3.00 Credits
Texas Christian University
Investigation of the cultural, technological and historical developments of a selected national or ethnic media group, including the examination of culture, images and identity, politics and economics. Topics may vary and will include: Latin American and Hispanic Media, British and European Media, and Asian and African Media.
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JOUR 40970: Special Topics
3.00 Credits
Texas Christian University
Prerequisite: Permission of department chair. Variable credit. Special problem areas requiring independent or small group research and study within a related area of journalism/mass communications.
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JOUR 40981: Senior Seminar in Journalism
3.00 Credits
Texas Christian University
Prerequisites: Students must be in their senior year. Designed to help journalism graduates make the transition from the university to advertising/public relations or the news media. Emphasis on preparation of a professional portfolio that incorporates work done in journalism classes and in internships or student media.
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JOUR 40993: Mass Media and Society
3.00 Credits
Texas Christian University
A seminar course designed to pull together for senior students all of the relationships of the mass media - both among various aspects of the media and between media and society. Senior standing or permission of instructor.
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JOUR 50123: Proseminar in Journalism and Mass Communication
3.00 Credits
Texas Christian University
Seminar devoted to the analysis and discussion of significant issues in journalism and mass communication with a focus on related literature, research areas and policy developments.
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JOUR 50133: Management of Public Relations and Advertising Departments/Firms or Agencies
3.00 Credits
Texas Christian University
The course will examine management techniques, tactics, concerns and issues in handling public relations and advertising departments within organizations, corporate and nonprofit, and agencies or firms, from small independent operations to subsidiaries of larger entities.
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JOUR 50133 - Management of Public Relations and Advertising Departments/Firms or Agencies
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JOUR 50143: Social and Cultural History of the Media
3.00 Credits
Texas Christian University
Seminar designed to explore the history of mass media. Issues discussed in this class will improve historical knowledge about the mass media and give a foundation for understanding the professional development of journalism and mass communication.
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