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JOUR 40513: Channel Planning and Strategy
3.00 Credits
Texas Christian University
Prerequisite: JOUR 10113, 30313, 30403, with a grade of 2.0 or higher in each. Evaluation and use of measurements and data concerning mass media and markets. Principles of mass media and markets. Principles of media selection, scheduling, costs. Cases and problems.
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JOUR 40523: Law and Ethics of Mass Communication
3.00 Credits
Texas Christian University
Prerequisite: JOUR 10113. Open to majors and minors only. Ethical and legal responsibilities, rights, and restrictions. Survey of Constitutional guarantees, libel, contempt of court, invasion of privacy, privilege, copyright, obscenity, and federal agencies.
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JOUR 40533: Global Branding
3.00 Credits
Texas Christian University
Prerequisites: JOUR 30313 and JOUR 30403, or permission of instructor. A study of how global brands are communicated and positioned to the target audience(s) through an integrated marketing communications plan. Key issues will include the effect of cultural norms, economic policies and political environments on the coordination on advertising, direct marketing, sales promotion and public relations needed to build global brand position and, in turn, brand equity.
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JOUR 40543: International and Intercultural Communication
3.00 Credits
Texas Christian University
Course examines the political, social and cultural aspects of communication across and within national boundaries, as well as the impact of globalization on the news media, advertising and public relations.
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JOUR 40553: Issues in Broadcast News
3.00 Credits
Texas Christian University
Analysis of broadcast news, techniques of investigative reporting, newsroom decision making, political coverage, election coverage and polling, crisis coverage, and other topics. Study of the daily operation of the broadcast news profession.
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JOUR 40563: Broadcast Newsroom Management
3.00 Credits
Texas Christian University
This course provides an intensive study of the management, organization, and leadership structures of contemporary electronic newsrooms.
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JOUR 40603: Global Strategic Communication in Theory and Practice
3.00 Credits
Texas Christian University
Prerequisite: JOUR 30313 and 30403 or permission of instructor. Course focuses on the underlying theories and principles governing advertising and public relations in market economies and democratic societies and explores the practice of these disciplines in a global economy/society. Cultural/legal obstacles and marketing/communication opportunities will be explored as future practitioners work across borders.
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JOUR 40613: Media Ethics
3.00 Credits
Texas Christian University
Prerequisite: Senior standing, enrollment open only to majors in the Department of Journalism, or permission of the instructor. This course will introduce the study of ethical issues in the media. Students will look critically at current media practices and develop an understanding of prominent ethics questions, as well as the ability to analyze the important ethical issues faced by the mass media industry.
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JOUR 40643: Feature and Magazine Writing
3.00 Credits
Texas Christian University
Prerequisite: JOUR 30203. Newspaper feature and magazine nonfiction writing, research, and free-lance marketing procedures; emphasis on writing for publication.
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JOUR 40703: Strategic Communication Campaigns
3.00 Credits
Texas Christian University
Prerequisites: JOUR 30313, 30403, 30413, 30453, 3080, 40513, and 40903. Conceiving, researching, planning, creating, executing, and evaluating campaigns for print and broadcast media.
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