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MARK 5300: Marketing Concepts And Processes
3.00 Credits
The University of Texas at Tyler
Survey of marketing processes, management and procedures. Topics include consumer behavior, marketing plans, supply chains, media, selling, and marketing strategies. Students with six (6) undergraduate semester hours of marketing may not receive graduate credit for this course.
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MARK 5320: Advanced Marketing Fundamentals
3.00 Credits
The University of Texas at Tyler
An analysis of contemporary problems in marketing with emphasis on dynamic market characteristics. Students with 15 undergraduate hours or more of marketing may not receive MBA credit for this course.
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MARK 5360: Advanced Service Marketing
3.00 Credits
The University of Texas at Tyler
A study of the production, consumption, and marketing of services; the solutions to problems faced by service managers; and the development of an organization marketing system for the delivery of quality service.
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MARK 5365: Retail Management
3.00 Credits
The University of Texas at Tyler
Conceptual foundations of retail management and retail consulting. Consideration is given to retail best practices including customer service, visual merchandising, category management, and SAP Retail. Prerequisite: MARK 5300 or equivalent.
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MARK 5370: Health Care Marketing
3.00 Credits
The University of Texas at Tyler
A review and analysis of current trends in the health care field with a focus on managed care and the implication for business and marketing practitioners.
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MARK 5375: Special Topics In Marketing:
3.00 Credits
The University of Texas at Tyler
Areas of study in marketing that reflect contemporary topics not covered by organized courses.
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MARK 5380: Market Research And Analysis
3.00 Credits
The University of Texas at Tyler
Examination of approaches and methods of marketing research employed by marketing managers to solve marketing problems; emphasis on survey methodology and applications of statistical methods. Prerequisite: MARK 532.
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MARK 5380 - Market Research And Analysis
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MARK 5399: Independent Study
3.00 Credits
The University of Texas at Tyler
Independent study in specific areas of marketing not covered by organized graduate courses. A maximum of six credit hours of independent study courses may be applied to a graduate degree. Independent study courses are available only to degree-seeking students. The student must request a faculty member to supervise the independent study, write a proposal and have it approved by the sponsoring faculty member and College of Business Administration coordinator of graduate programs. The proposal and the final report become part of the student¿s permanent record.
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MARK 5499: Independent Study
4.00 Credits
The University of Texas at Tyler
Independent study in specific areas of marketing not covered by organized graduate courses. A maximum of six credit hours of independent study courses may be applied to a graduate degree. Independent study courses are available only to degree-seeking students. The student must request a faculty member to supervise the independent study, write a proposal and have it approved by the sponsoring faculty member and College of Business Administration coordinator of graduate programs. The proposal and the final report become part of the student¿s permanent record.
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MARK 5599: Independent Study
5.00 Credits
The University of Texas at Tyler
Independent study in specific areas of marketing not covered by organized graduate courses. A maximum of six credit hours of independent study courses may be applied to a graduate degree. Independent study courses are available only to degree-seeking students. The student must request a faculty member to supervise the independent study, write a proposal and have it approved by the sponsoring faculty member and College of Business Administration coordinator of graduate programs. The proposal and the final report become part of the student¿s permanent record.
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