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MARK 3325: Retailing
3.00 Credits
The University of Texas at Tyler
Fundamental operations of retail institutions. Consideration is given to store location, merchandising, sales promotion, inventory control, and store organization. Prerequisite: MARK 3311.
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MARK 3350: Consumer Behavior
3.00 Credits
The University of Texas at Tyler
Analysis of psychological, sociological, and cultural aspects of human behavior affecting consumer's actions in the market place. Consumer purchase decision processes are also analyzed. Prerequisite: MARK 3311.
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MARK 4199: Independent Study
1.00 Credits
The University of Texas at Tyler
Independent study in specific areas of marketing not covered by organized undergraduate courses. A maximum of six credit hours for independent study courses may be applied toward an undergraduate degree. Independent study courses are available only to degree-seeking students. The student must request a faculty member to supervise the independent study, write a proposal and have it approved by the sponsoring faculty member and the School chair. The proposal and the final report become part of the student¿s permanent record. Prerequisite: Consent of academic advisor.
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MARK 4199-4699: Independent Study
6.00 Credits
The University of Texas at Tyler
Independent study in specific areas of marketing not covered by organized undergraduate courses. A maximum of six credit hours for independent study courses may be applied toward an undergraduate degree. Independent study courses are available only to degree-seeking students. The student must request a faculty member to supervise the independent study, write a proposal and have it approved by the sponsoring faculty member and the School chair. The proposal and the final report become part of the student's permanent record. Prerequisite: Consent of academic advisor.
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MARK 4299: Independent Study
2.00 Credits
The University of Texas at Tyler
Independent study in specific areas of marketing not covered by organized undergraduate courses. A maximum of six credit hours for independent study courses may be applied toward an undergraduate degree. Independent study courses are available only to degree-seeking students. The student must request a faculty member to supervise the independent study, write a proposal and have it approved by the sponsoring faculty member and the School chair. The proposal and the final report become part of the student¿s permanent record. Prerequisite: Consent of academic advisor.
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MARK 4300: Services Marketing
3.00 Credits
The University of Texas at Tyler
Decision making in the service industries such as accounting, education, finance, health, and other professional fields will be studied. Emphasis will be on problem solving for marketing in areas that are unique to the service sector. Prerequisite: MARK 3311
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MARK 4305: Integrated Marketing Communication
3.00 Credits
The University of Texas at Tyler
Special attention is given to planning, strategy, analysis, and measurement of advertising effectiveness. Explores the subject of ethics and truth in advertising. Prerequisite: MARK 3311.
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MARK 4310: Sports Marketing
3.00 Credits
The University of Texas at Tyler
A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport behavior, strategic market planning, marketing information management communications, and sponsorship.
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MARK 4350: Personal Selling
3.00 Credits
The University of Texas at Tyler
This marketing course includes the principles of personal selling for both industrial and retail sales persons. Topics include prospecting, approaching, presenting, closing, and follow-up. The major emphasis is to understand the customer's needs, and contributing to the success of customer. Prerequisite: MARK 3311
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MARK 4360: International Marketing
3.00 Credits
The University of Texas at Tyler
This course focuses on marketing strategy and management within the context of global and international markets. It evaluates cultural differences and aims to enhance your skills in developing and implementing marketing strategies and decision making in international contexts. Prerequisite: MARK3311
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