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Course Criteria
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3.00 Credits
This course explores the theories, processes and practical techniques of negotiation so that students can successfully negotiate and resolve disputes in a variety of situations including interpersonal and group settings. Emphasis is placed on understanding influence and conflict resolution strategies; identifying interests, issues, and positions of the parties involved; analyzing co-negotiators, their negotiation styles, and the negotiation situations; and managing the dynamics associated with most negotiations. Practical skills are developed through the use of simulations and exercises. Prerequisites: BA 3361 or consent of instructor and MATH 1325. (3-0) Y
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3.00 Credits
This course presents human and intellectual capital as a sustainable competitive advantage and provides the student with tools to more effectively use human assets to increase productivity. The course explores psychological technologies used to empower and motivate employees, reduce stress in the workplace, and increase emotional intelligence. The technologies are combined with organizational design tools to create high performance workplace environments. Prerequisites: BA 3361 and MATH 1326. (3-0) T
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3.00 Credits
This course provides an overview of the entire marketing research process which includes problem definition, research design, use of secondary data, collecting primary data, designing surveys, sampling, fieldwork, basic data analysis, and reporting of findings. Emphasis will be on using market research to make better marketing decisions. Students are expected to know basic marketing and have an aptitude for quantitative analysis. Prerequisites: BA 3365 and STAT 3360. (3-0) Y
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3.00 Credits
This course provides an overview of how strategy is developed in marketing. This course emphasizes the integration of knowledge from previous marketing courses and related disciplines. Topics include planning and development of policies, implementation and evaluation of the entire marketing strategy. Case analyses and/or simulation games are employed. Prerequisites: BA 3365, MATH 1326 and MATH 2333. (3-0) Y
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3.00 Credits
This course discusses concepts and cases of planning, building, measuring and management of brands and products. It covers topics such as new product development, branding, brand equity, product and service quality, brand positioning, perceptual mapping, long term brand management, and the product life cycle. Prerequisites: BA 3365, MATH 1326 and MATH 2333. (3-0) Y
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3.00 Credits
This course covers professional selling practices and sales management (including functions, evaluation, and compensation of sales force), as well as wholesaling and retailing (including positioning, merchandising, inventory, pricing, buying, advertising, promotion, services and customer satisfaction), and channel management (design, functions, logistics, supply chain and channel relationships). Prerequisites: BA 3365, MATH 1326 and MATH 2333. (3-0) Y
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3.00 Credits
Examine the principles and practice of Advertising, PR and Promotions. Topics include: the role of the ad agency; the advertising plan based on marketing, research, and consumer behavior; Integrated Marketing Communications; communication goals and measurement, advertising, budgeting, advertising buying, media planning, media scheduling, and art, copy, creativity and production of ads in different media. We also discuss social, ethical and legal issues in advertising. Prerequisites: BA 3365, MATH 1326 and MATH 2333. (3-0) Y
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3.00 Credits
Examines the operation of financial markets and financial intermediaries, along with their role in providing financing to the corporate and public sectors of the economy. The objective of this course is to provide detailed knowledge of a variety of financial instruments and the markets in which they trade. Topics covered include the banking system, the markets for short-term securities, financial derivatives, and the market for foreign exchange. Prerequisite: BA 3341. (3-0) S
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3.00 Credits
Examines a wide range of issues concerning the management risk and the measurement of investment performance. The objective of the course is to provide an understanding of the role of modern financial theory in portfolio management and to present a framework for addressing a wide range of issues in the management of financial assets. The topics covered include valuation, the measurement of risk and portfolio performance, the management of portfolios of fixed income securities, and derivative securities. Prerequisite: BA 3390 and STAT 3360. (3-0) S
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3.00 Credits
Integrates a variety of advanced topics in corporate financial decision making in examining the development of the financial strategy of the firm. Emphasis will be placed on the valuation of the firm and the impact of financial markets on corporate investment and financing decisions. Prerequisite: BA 3390. (3-0) Y
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