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MKTG 3361: Principles of Marketing
0.00 - 3.00 Credits
Texas A & M University-Kingsville
No course description available.
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MKTG 3361: Principles of Marketing
3.00 Credits
Texas A & M University-Kingsville
3(3-0) Examination of marketing of goods and services by organizations and individuals in a free-enterprise economy. Topics covered include product, channels, price, promotion, consumer behavior, the legal and other uncontrollable environments and research, international marketing, strategy and control.
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MKTG 3362: Retail Marketing Management
3.00 Credits
Texas A & M University-Kingsville
No course description available.
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MKTG 3362 - Retail Marketing Management
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MKTG 3364: Promotional Strategy
3.00 Credits
Texas A & M University-Kingsville
3(3-0) Demand-stimulation processes of all elements of the promotional mix at all levels of the channel of distribution. Analysis of theoretical models and pragmatic applications of promotion in an organization. Prerequisite: MKTG 3361.
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MKTG 3365: Marketing Research
3.00 Credits
Texas A & M University-Kingsville
No course description available.
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MKTG 3369: Consumr Purchas and Motivation
3.00 Credits
Texas A & M University-Kingsville
No course description available.
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MKTG 3369 - Consumr Purchas and Motivation
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MKTG 3370: Internet as a Marketing Tool
3.00 Credits
Texas A & M University-Kingsville
No course description available.
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MKTG 3370 - Internet as a Marketing Tool
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MKTG 4350: Consumer Purchasing/Motivation
3.00 Credits
Texas A & M University-Kingsville
No course description available.
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MKTG 4350 - Consumer Purchasing/Motivation
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MKTG 4361: Marketing Management
3.00 Credits
Texas A & M University-Kingsville
3(3-0) Capstone Marketing course for majors. Marketing functions in the fi rm and marketplace from the viewpoint of the marketing manager. Concepts and analytical tools used by marketing managers. Prerequisites: MKTG 3325, MKTG 3364 and MKTG 4350; senior standing.
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MKTG 4362: Marketing Res and Forecasting
3.00 Credits
Texas A & M University-Kingsville
No course description available.
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