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BUAD 688: Advanced Marketing Management and Strategy Seminar
3.00 Credits
University of Delaware
Focuses on the issues faced by senior and middle level marketing executives in an organization. Emphasizes developing a comprehensive marketing strategy that is consistent with corporate plans. Issues explored include: opportunity assessment and competitive analysis, segmentation and positioning, and the development of integrated marketing mix programs. PREREQ: BUAD680
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BUAD 688 - Advanced Marketing Management and Strategy Seminar
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BUAD 689: Industrial Marketing
3.00 Credits
University of Delaware
Studies the marketing of goods and services to businesses, institutions, and the government. Covers organizational buying behavior, product/market planning, sales force and distribution management, pricing and promotion from the perspective of both the buyer and the seller. PREREQ: BUAD680
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BUAD 689 - Industrial Marketing
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BUAD 690: Corporate Strategy
3.00 Credits
University of Delaware
Emphasizes total organization function and performance in a global environment. Examines general management responsibilities for determining objectives and future strategies and seeking commitment for their implementation, integrates functional course concepts to enhance decision making and communication skills through individual and group analyses of specific companies. PREREQ: FINC650, BUAD631, BUAD670, BUAD680.
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BUAD 690 - Corporate Strategy
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BUAD 691: Consumer Analytics
3.00 Credits
University of Delaware
Introduce students to state-of-the-art marketing analytics with data and to teach them how to apply practically these analytics to decisions in the real world. Familiarize the students with relevant and helpful analytics tools. It is not mathematical in nature, but it is hands-on and application-oriented. Attention is focused on interpretation of results and how to obtain them using software. PREREQ: BUAD680 and BUAD681.
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BUAD 691 - Consumer Analytics
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BUAD 693: Digital Marketing Analytics
3.00 Credits
University of Delaware
Learn the basics of web analytics, search engine analytics, social media analytics, mobile analytics, and an overview of the digital data collection system. Become familiar with analytics terminology and dive deeper into tools required for all digital analytics. Learn to identify the appropriate analytical tool for your specific needs, e.g., website, search engine, social media, mobile, etc. Understand valid and reliable ways to collect and analyze data from the web and gain hands-on experience of conducting digital analytics projects including both quantitative and qualitative data to investigate brand challenges. Learn about understanding and developing a framework for measuring digital campaigns. PREREQ: BUAD680 and BUAD681.
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BUAD 693 - Digital Marketing Analytics
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BUAD 699: Management Consulting Project
3.00 Credits
University of Delaware
Develop project management skills and gain practical, applied experience through solving a real life management problem in a team-based setting. Includes presentation of problem solution to client organization. PREREQ: BUAD670.
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BUAD 699 - Management Consulting Project
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BUAD 866: SPECIAL PROBLEM
1.00 - 12.00 Credits
University of Delaware
No course description available.
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BUAD 866 - SPECIAL PROBLEM
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BUAD 867: SEMINAR
1.00 - 12.00 Credits
University of Delaware
No course description available.
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BUAD 867 - SEMINAR
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BUAD 868: RESEARCH
1.00 - 12.00 Credits
University of Delaware
No course description available.
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BUAD 868 - RESEARCH
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BUAD 897: SPECIAL SESSION RESEARCH
1.00 - 12.00 Credits
University of Delaware
No course description available.
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BUAD 897 - SPECIAL SESSION RESEARCH
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