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BUAD 678: Leading Across Boundaries
3.00 Credits
University of Delaware
Leaders in organizations increasingly are called upon to be effective across multiple boundaries, such as different societies and language groups, national cultures, regional subcultures, and levels of economic development. Examines the understanding and develops the ability to create connections and promote collaboration across boundaries. PREREQ: BUAD670.
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BUAD 679: Negotiation and Conflict Resolution
3.00 Credits
University of Delaware
Explores the strategy and psychology of negotiation and conflict resolution, including topics such as effective preparation and understanding the role of communication, emotions, and relationships. Simulated negotiations provide the opportunity to put knowledge into practice and acquire feedback on negotiation and conflict resolution skills throughout the semester. PREREQ: BUAD670.
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BUAD 680: Marketing Management
3.00 Credits
University of Delaware
Management of marketing functions in modern profit and non-profit enterprises. Introduction to the marketing management process. PREREQ: ACCT800 and ECON503
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BUAD 680 - Marketing Management
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BUAD 681: Research Methods for Marketing Decisions
3.00 Credits
University of Delaware
Focuses on the techniques of research design, data collection, and data analysis for making marketing decisions. Helps students develop an appreciation for the potential contributions and limitations of marketing research data, enabling them to evaluate marketing research activities. Emphasizes interpretation, not computation, from statistical analyses. PREREQ: BUAD620 and BUAD680
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BUAD 682: International Marketing Management
3.00 Credits
University of Delaware
Develops managerial decision-making skills in several areas related to international/global marketing such as environmental analysis, planning/organization, marketing research, segmentation, targeting and positioning/competitive analysis, and method of entry. PREREQ: BUAD680
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BUAD 683: Product and Price Management
3.00 Credits
University of Delaware
Integrates topics in product management and pricing strategy. Special emphasis is given to the use of conceptual frameworks and analytical methods that may be used to improve product and price decisions. The concepts and methods are applied to real-world case studies. PREREQ: BUAD680
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BUAD 684: Special Topics in Marketing
1.00 - 3.00 Credits
University of Delaware
Examines selected current marketing topics: e.g., strategy development, opportunity assessment, modeling and marketing programming. Individual inquiry is stressed. PREREQ: BUAD680.
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BUAD 685: Marketing Channels
3.00 Credits
University of Delaware
Analyzes marketing channels as social, economic and political systems. Strong emphasis placed on understanding the behavioral dimension of the channel relationship after focusing on the economic and structural aspects of retailing, wholesaling, and physical distribution. Governmental and other constraints on channel activities are also studied. PREREQ: BUAD680
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BUAD 686: Advertising Strategy
3.00 Credits
University of Delaware
For those with little or no prior experience in advertising. Intended to improve students' skills with respect to determining advertising strategy. Features a mixture of Lecture, case study analysis, class discussion, and team development and presentation of an entire advertising campaign. PREREQ: BUAD680
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BUAD 687: Buyer Behavior
3.00 Credits
University of Delaware
Applied concepts from the social sciences to study factors that influence the acquisition, consumption and disposition of products, services, and ideas. Covers: 1) buyer decision processes; 2) influences on consumer decisions and consumption patterns; and 3) the relationship between buying behavior and strategic decision making. PREREQ: BUAD680
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