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Course Criteria
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3.00 Credits
Analysis of the concepts and practices relating to the marketing of products and services internationally. Focus on the uncontrollable environmental forces facing an international marketer, issues relating to the standardization of marketing strategies across countries and the unique problems of specific international markets. PREREQ: BUAD100 or BUAD301.
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3.00 Credits
Explores various quantitatively-based marketing models used to make decisions related to segmentation, positioning, and the allocation of marketing mix expenditures. PREREQ: BUAD301, BUAD302, and MISY262.
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3.00 Credits
Explore the possibility and limitations of various digital media and learn how to apply and adapt basic and advanced marketing strategies to construct and critically evaluate digital efforts, their impact, and their practical use in marketing contexts. Develop skills related to search engines, social media, web analytics, and a wide variety of other formats. Examine strategies for creating, managing, and measuring two-way marketing conversations with consumers on a variety of digital platforms, including mobile devices. PREREQ: BUAD301. RESTRICTIONS: Open to marketing majors only.
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3.00 Credits
Student teams apply knowledge of marketing and business in a "real world" setting with local, regional, and national profit and nonprofit businesses on marketing projects funded by the companies. Projects involve: defining objectives, collecting relevant data, analyzing, interpreting, and reporting results/recommendations to management. PREREQ: At least nine credits in marketing including BUAD302.
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3.00 Credits
Focuses on applying management decision processes and strategies to the integration of the firm's total marketing mix. Multifaceted problems are studied in firms of various sizes. Students analyze cases, simulations, and other real marketing problems. PREREQ: BUAD302. COREQ: BUAD476.
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3.00 Credits
Examine the elements of an effective sales force as a key component of the organization's total marketing effort. Extend student's understanding of marketing's reach and potential impact in achieving its overarching goals. Objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), uses of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining salespeople. PREREQ: BUAD301, BUAD309, and BUAD470 or ENTR452. RESTRICTIONS: Restricted to students in the Minor in Professional Selling and Sales Management.
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3.00 Credits
Organizations today have an influx of data which when used effectively can derive actionable insights for both the sales organization and their clients. Today's sales leaders need to systematically increase their sophistication in leveraging data, tools and domain expertise to provide customized insights, consulting and guidance to their strategic customers. In this course, you will explore concepts covered in the previous courses within the Enterprise Sales professional certificate, but through the lens of the tools and technologies which enable data-driven decisions. Using the appropriate tools and technologies will permit sales representatives and managers to create value for their clients, ultimately increasing customer satisfaction and likelihood of long-term client retention. PREREQ: BUAD301, BUAD309, and BUAD470 or ENTR452.
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3.00 Credits
Covers advanced personal selling skills, practices and programs. Emphasis will be placed on sales, presentations, demonstrations and relationship-building skills. PREREQ: BUAD301, BUAD309, BUAD470 or ENTR452.
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1.00 - 12.00 Credits
No course description available.
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1.00 - 12.00 Credits
No course description available.
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