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Course Criteria
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3.00 Credits
Management of the marketing functions, marketing research, product planning, distribution channels, pricing, personal selling, and advertising. Emphasis on consumer and industrial markets. RESTRICTIONS: Requires sophomore status.
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3.00 Credits
Focuses on the marketing research process as an aid in marketing decision making. Defining marketing problems, identifying marketing information needs, developing methods to gather information, and applying research results to marketing problems. PREREQ: BUAD301, MISY262, and MISY160 or CISC101.
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3.00 Credits
Analysis of major problems faced by operations managers at different levels of management. Topics include scheduling, forecasting, process design, inventory management and quality management. PREREQ: STAT200. RESTRICTIONS: Requires junior status.
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3.00 Credits
Examines individual, group, and organizational determinants of work behavior in organizations. Theory and concepts relevant to individual differences, attitudes, motivation, teams, leadership, power, and organizational culture and change are discussed with an emphasis on applying this knowledge to the challenges of management in a variety of organizations. RESTRICTIONS: Requires sophomore status.
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3.00 Credits
Spa and Wellness industries are one of the fastest growing segments in the service industry offering a variety of fitness, wellness, life enhancement, and management opportunities. Globally, hotels and hospitals are adding spa/wellness programs to their offerings, as their customers are increasingly demanding complimentary & alternative medicine (CAM). The geographic market of this segment transcends the national borders into international destinations. This program is offered both on campus or popular spa/wellness destinations in the world.
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3.00 Credits
Special topics in marketing.
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3.00 Credits
Analytics leverages both the proliferation of data and the advancement of computational tools to bring a new level of sophistication to business decision making. As part of developing an analytic mind and skillset, this course teaches students to properly frame decision problems, represent and understand how to manage uncertainty inherent in those problems, manipulate large data sets using modern software to prescribe recommended actions, and to then compel organizational change through data visualizations. PREREQ: MISY262.
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3.00 Credits
Intensive treatment of topics covered in BUAD306 to include the investigation and development of the decision making process in an operations environment. Emphasis on practical applications. PREREQ: BUAD306.
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3.00 Credits
Focus on understanding the basic concepts, tools, and practices of entrepreneurship and the development of entrepreneurial skills. The entrepreneurial process (opportunity recognition, resource marshaling, and team building driven by communication, creativity, and leadership) and business planning are emphasized.
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3.00 Credits
Explore basic and advanced marketing topics pertinent to bringing new innovations to market, including: product concept testing and the new product development process; customer behavior as it relates to the adoption of new products; characteristics of high technology and other types of entrepreneurial markets; test marketing; market segmentation, targeting, and positioning; the formulation of go-to-market strategies (including product, distribution, promotional, and pricing strategies); and entrepreneurial selling.
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