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MKTG 4193-4393: Special Studies in Marketing
3.00 Credits
Our Lady of the Lake University-San Antonio
In-depth .study .of .specialized .topic(s) .chosen .by .instructor. .May .be .repeated .for .credit .when .topics .vary. Prerequisites: ACCT 2311 & 2312, ECON 2301 & 2302
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MKTG 4193-4393 - Special Studies in Marketing
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MKTG 4315: LA REALIDAD:mARKETING EFFECTS ON A PEOPLE
3.00 Credits
Our Lady of the Lake University-San Antonio
Studies .the .impact .of .historical .and .contemporary .marketing .and .media .images. ..It .examines .ethics .and .uses .theory .to .understand .how .and why Hispanic marketing influences perceptions and opportunity locally, .nationally, .and .globally.
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MKTG 4315 - LA REALIDAD:mARKETING EFFECTS ON A PEOPLE
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MKTG 4320: EN VIVO:HISPANIC mARKETING INTERNSHIP
3.00 Credits
Our Lady of the Lake University-San Antonio
Provides .students .with .the .opportunity .to .gain .real .life .experience .by .interning .with .a .company .or .agency .actively .involved .in .Hispanic .marketing. ..Students .will .be .expected .to .work .under .an .experienced .marketing manager and assist in Latino marketing projects.
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MKTG 4320 - EN VIVO:HISPANIC mARKETING INTERNSHIP
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MKTG 4325: en Desarrollo: Research For a Community Research Project
3.00 Credits
Our Lady of the Lake University-San Antonio
Research .methods .course .allows .students .to .gather .and .analyze .secondary .data .and .to .conduct .primary .research .on .a .service-learning project that will be completed in the next semester. Student .will .conduct .research .for .a .business .or .organization .that .wants .to .target .the .Hispanic .market.
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MKTG 4325 - en Desarrollo: Research For a Community Research Project
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MKTG 4330: en Practicá: Executing Campaign For Community Research Project
3.00 Credits
Our Lady of the Lake University-San Antonio
Allows .students .to .use .completed .primary .research .from .the .En .Desarrollo .course .to .successfully .develop .and .execute .a .comprehensive .marketing .campaign .for .a .business .or .organization .that wants to target Latino markets. This will fulfill one of the Values and Skills service-learning projects.
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MKTG 4330 - en Practicá: Executing Campaign For Community Research Project
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MKTG 4375: CONSUmER bEHAVIOR
3.00 Credits
Our Lady of the Lake University-San Antonio
Applying .behavioral .concepts .in .the .understanding .and .prediction .of .consumers in the marketplace; using behavioral analysis in forming a strategy .to .comprehend .current .and .potential .customers. Prerequisites: ACCT 2311 & 2312, ECON 2301 & 2302, MKTG 3331
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MKTG 4375 - CONSUmER bEHAVIOR
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MKTG 4385: INTERNATIONAL mARKETING
3.00 Credits
Our Lady of the Lake University-San Antonio
Strategies developed by firms to enter foreign markets. An appreciation .of .cultural, .political, .environmental, .legal .and .social .influences on the full market mix. Prerequisites: ACCT 2311 & 2312, ECON 2301 & 2302, MKTG 3331
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MKTG 4391: mARKETING INTERNSHIP
3.00 Credits
Our Lady of the Lake University-San Antonio
A .practice-based .learning .opportunity, .with .a .business, .governmental .or non-profit employer supervised by a sponsoring faculty member. Research .and .written .reports .required. Prerequisites: ACCT 2311 & 2312, CISS 1310, ECON 2301 & 2302 and MKTG 3331, faculty approval and completion of an approved Academic Internship Learning Plan
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MKTG 4391 - mARKETING INTERNSHIP
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MKTG 4395: mARKETING mANAGEmENT
3.00 Credits
Our Lady of the Lake University-San Antonio
Senior level courses for marketing majors to be taken in graduating semesters, .if .possible. .Stresses .the .strategic .planning .and .implementation .of .the .marketing .mix .in .competitive .environments .and the integration of the marketing function within the organization; extensive case analysis and individual and group projects. Prerequisites: Nine hours in Marketing or instructor approval
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MKTG 4395 - mARKETING mANAGEmENT
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MUSI 1001,1002,2001,2002,3001,3002,4001,4002: Concert Attendance
3.00 Credits
Our Lady of the Lake University-San Antonio
Each semester, student must attend five recital labs and five concerts (that .they .are .not .performing) .on .the .OLLU .Music .Events .series .to .receive .a .Pass .grade. .Pass/Fail .only.
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MUSI 1001,1002,2001,2002,3001,3002,4001,4002 - Concert Attendance
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