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MKTG 2190-2690: Selected Issues in Marketing
3.00 Credits
Our Lady of the Lake University-San Antonio
Introduction .to .specialized .topic .or .topics .chosen .by .instructor. .May .be .repeated .for .credit .when .topics .vary.
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MKTG 3300: la Cultura: an Overview of Hispanic Marketing
3.00 Credits
Our Lady of the Lake University-San Antonio
Introductory .course .studies .the .importance .of .the .U.S. .Hispanic .market .and .details .the .demographics, .psychographics, .economic .impact, .cultural .and .behavioral .differences, .and .unique .needs .of .the .market. ..It .also .includes .theory .and .a .brief .overview .of .race .and .marketing .in .the .United .States.
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MKTG 3305: EL mERCADO:AN ETHNOGRAPHY OF CULTURE AND LATINOS IN THE mARKETPLACE
3.00 Credits
Our Lady of the Lake University-San Antonio
An .ethnography .of .the .Hispanic .market .and .includes .experiential .living .in .a .Latino .community. ..It .will .analyze .cultural .similarities .and .differences .within .the .Latino .market, .how .Hispanics .spend .their .time .and .money, .shopping .habits, .acculturation, .assimilation, .and .the .Hispanic .impact .on .the .marketplace. ..It .will .also .examine .the .4 .P's .of .marketing .in .a .Latino .context.
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MKTG 3310: LA CAmPA?A:CREATING AN EFFECTIVE HISPANIC mARKETING CAmPAIGN
3.00 Credits
Our Lady of the Lake University-San Antonio
Reviews .case .studies .and .elements .of .marketing .plans .to .understand .how .to .customize .strategies .to .target .Hispanics. ..This .course .will .address .effective .Hispanic .Marketing .Campaigns, .and .culture's .effect .on .research, .strategic .planning, .branding, .and .the .marketing .mix. ..It .will .also .explore .the .use .of .alternative .media .and .non-traditional .sources .for .message .delivery.
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MKTG 3331: PRINCIPLES OF mARKETING
3.00 Credits
Our Lady of the Lake University-San Antonio
Analysis, organization, planning and controlling of the firm's customer-impinging .resources, .policies .and .activities .with .a .view .to .satisfying .the .needs .and .wants .of .chosen .customer .groups .at . a profit.
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MKTG 3335: The Professional Sales Environment
3.00 Credits
Our Lady of the Lake University-San Antonio
Analysis .of .the .sales .process, .including .introduction .to .professional .sales .techniques .and .overview .of .crucial .aspects .of .managing .a .professional .sales .effort. Prerequisites: ACCT 2311 & 2312, ECON 2301 & 2302, MKTG 3331
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MKTG 3345: Logistics
3.00 Credits
Our Lady of the Lake University-San Antonio
Study .of .the .concepts, .principles .and .techniques .used .in .managing .the .physical .distribution .process. .Topics .include .purchasing, .inventory, .transportation, .pricing, .wholesaling .and .retailing. Prerequisites: ACCT 2311 & 2312, ECON 2301 & 2302, MKTG 3331
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MKTG 3355: PROmOTION
3.00 Credits
Our Lady of the Lake University-San Antonio
The .relationship .of .policy .to .communication .theory. .Integration .of promotional activities of the firm, including advertising, sales promotion .and .public .relations. .Same .as .COMM .3337.
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MKTG 3360: PUbLIC RELATIONS
3.00 Credits
Our Lady of the Lake University-San Antonio
Same .as .COMM .3360.
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MKTG 3365: RESEARCH mETHODS
3.00 Credits
Our Lady of the Lake University-San Antonio
Same .as .BADM .3343.
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