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MKTG 305: Advertising
3.00 Credits
BridgeValley Community and Technical College
Basic principles of advertising; market research; compo- nents of the advertisement; registration and copyright laws and their effect; types of media; the completed campaign.
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MKTG 305 - Advertising
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MKTG 306: Retail Merchandising
3.00 Credits
BridgeValley Community and Technical College
(MKTG-304 or consent of instructor) Store policies, location, equipment, layout, and organiza- tion; merchandise control; retail pricing, buying, and selling; advertising and display; store system; customer services; personnel management; retail accounting.
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MKTG 306 - Retail Merchandising
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MKTG 309: Sales Management
3.00 Credits
BridgeValley Community and Technical College
(MKTG-304 or consent of department) Market and distribution research; sales organization, con- tracts, and conventions; salesmen's compensation, equipment, standards, incentives, records, routes, quotas, budgeting, foreign sales.
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MKTG 309 - Sales Management
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MKTG 310: Marketing Research
3.00 Credits
BridgeValley Community and Technical College
No course description available.
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MKTG 310 - Marketing Research
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MKTG 315: Consumer Behavior
3.00 Credits
BridgeValley Community and Technical College
No course description available.
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MKTG 315 - Consumer Behavior
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MKTG 330: Marketing
3.00 Credits
BridgeValley Community and Technical College
No course description available.
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MKTG 330 - Marketing
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MKTG 340: Promotion Management
3.00 Credits
BridgeValley Community and Technical College
No course description available.
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MKTG 340 - Promotion Management
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MKTG 400: Global Marketing
3.00 Credits
BridgeValley Community and Technical College
No course description available.
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MKTG 400 - Global Marketing
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MKTG 401: Marketing Research
3.00 Credits
BridgeValley Community and Technical College
The role of marketing research in modern organizations; information collecting methods; analysis of data; and application and presentation of research results.
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MKTG 401 - Marketing Research
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MKTG 402: Consumer Behav
3.00 Credits
BridgeValley Community and Technical College
No course description available.
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MKTG 402 - Consumer Behav
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