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Course Criteria
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3.00 Credits
Consumer Behavior is a study of consumer attitudes, preferences, and consumption patterns with implications for marketing management decisions. Prerequisite: MKTG 3324 .
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3.00 Credits
This course emphasizes solutions to various sales problems with special emphasis on the decision making process. Major areas of study will be organization, recruitment, selection and supervision, time and territory management, motivation, compensation, leadership, sales planning, forecasting, resource allocation, and ethical issues in sales management. Prerequisites: MKTG 3324.
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3.00 Credits
This course presents a study of successful advertising principles and practices. Ethics and truth in advertising are emphasized. Prerequisites: MKTG 3324.
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3.00 Credits
This course presents a study of marketing research methods exercised to enhance decision-making effectiveness and solve marketing problems. Marketing research design and sampling techniques are presented. Prerequisites: MKTG 3324.
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3.00 Credits
This is an integrated capstone course in marketing. Emphasis will be on analyzing marketing problems in the areas of marketing research, product development, pricing, advertising, distribution, sales management, and sales promotion. Prerequisites: MKTG 3324 .
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3.00 Credits
This course will provide a study of how marketing managers can adapt international marketing practices to cultural, social, political, legal and economic factors. International marketing problems and opportunities will be examined. Prerequisites: MKTG 3324 . mathematics
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3.00 Credits
A course designed to provide practical knowledge and experience in news gathering, news writing, and editing for the print media, particularly newspapers and magazines. Special attention is given to basic writing skills for reporting, interviewing, and feature writing.
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0.00 Credits
This course is an attendance based course that provides students the opportunity to experience and understand repertory in their major performance area, and to become acquainted with repertoires beyond their area of specialization. Students will be exposed to a large and varied body of music through study and attendance at recitals, concerts, opera and musical theatre productions, and other performances.
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1.00 Credits
This course is designed to acquaint the beginning student with an overview of the field of classical music. It will deal with styles, major periods, media of performance, textures, literature, and music research. It is designed for majors and minors in music and any others interested in a brief survey of the field.
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3.00 Credits
First year for elective credit only.
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