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JMC 111: Announcing
3.00 Credits
Abilene Christian University
fall, spring. Develops basic verbal skills necessary to communicate on the air effectively. Areas of concentration will include phonetic skills, proper diction, pronunciation, simultaneous announcing, equipment usage, and FCC rules for operator practices.
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JMC 201: Introduction to Visual Media
3.00 Credits
Abilene Christian University
fall, spring. Principles and practice of visual communication including the use of digital photography, digital video production, multimedia, and Web site design. Students will analyze and practice creative content development for new media journalism using established industry tools and techniques.
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JMC 223: Basic News
3.00 Credits
Abilene Christian University
fall, spring. A study of the nature of news; the reporter's three-fold role of reporting, researching, and writing; and the basic news forms for print and broadcast media. Prerequisite: JMC 100, 102, 201.
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JMC 233: Photography
3.00 Credits
Abilene Christian University
fall, spring. A study of the principles of photography with emphasis upon shooting assignments for the mass media, criticizing and editing photographs, making quality prints, and digital image editing. Students must own an instructor approved digital camera. Prerequisites: JMC 100, 102, 201.
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JMC 234: Advanced Photography
3.00 Credits
Abilene Christian University
on demand. Emphasis upon development of camera technique, print making, studio lighting, and portfolios. Students will work in black and white and color materials. Students must have 35mm camera. A passing grade in the lab portion of the class is necessary to pass the course. Prerequisite: JMC 100, 102, 201, 233.
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JMC 239: Writing for Electronic Delivery
3.00 Credits
Abilene Christian University
fall, spring. An active study of the creation of messages for delivery in various electronic forms. Emphasis placed on news values, journalistic style and media ethics. Prerequisites: JMC 100, 102, 201.
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JMC 260: Television Studio Production
3.00 Credits
Abilene Christian University
fall, spring. An introduction to TV Studio Production including the operation of studio cameras, switchers and video recording. This course will cover lighting, studio audio, video graphics, set design, and program editing and production. Prerequisites: JMC 100, 102, 201.
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JMC 301: Principles of Integrated Marketing Communication
3.00 Credits
Abilene Christian University
fall, spring. Survey of the principles of advertising, public relations, sales promotion, and their interaction with each other and with management, emphasizing ways businesses and other organizations promote their products, services, and images to various publics. Prerequisite: JMC 201.
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JMC 310: Interactive Media
3.00 Credits
Abilene Christian University
fall, spring. The understanding and practice of mediated, digital messages, especially focusing on the purpose, design, format, and audiences of these types of messages for self-paced and group learning. Prerequisites: JMC 102, 201.
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JMC 317: Electronic Media Principles
3.00 Credits
Abilene Christian University
spring. An examination of electronic media principles, covering such topics as history, technology, regulation, news, advertising, programming, audience research, business practices, social impact, ethics, and careers. Prerequisite: JMC 102, 201 and completion of 60 hours.
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