|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
fall, spring. The understanding and practice of mediated, digital messages, especially focusing on the purpose, design, format, and audiences of these types of messages for self-paced and group learning.
-
3.00 Credits
fall, odd years. A theoretical and practical study of the editorial and column in the news media. Emphasis on critical thinking and writing about current problems.
-
3.00 Credits
fall, even years. A study of newspaper and magazine feature articles. Emphasis on identifying subjects, research, interviewing and writing.
-
3.00 Credits
fall, spring. A conceptual and practical study of the principles and tools of electronic publishing.
-
3.00 Credits
on demand. A study of the interaction of media and religion and the use of media by religious groups, with varying emphases depending upon current events and student needs.
-
3.00 Credits
fall, spring. Freedom and responsibility of print and broadcast media ethically and legally. First Amendment principles and legal philosophy affecting the media and employees. A writing-intensive course.
-
3.00 Credits
fall, spring. Creativity, ideation, market analysis, campaign creativity, creative direction, creative writing and copy writing.
-
3.00 Credits
fall. An analysis of the use of media in advertising, sales promotion campaigns, and publicity campaigns. Emphasis on planning concepts, strategy development, product and target analysis, budgeting, audience measurement, buying tactics, plan writing, and media relations.
-
3.00 Credits
fall, spring. Specifics of organizing and conducting integrated marketing campaigns, including advertising, publicity, selling, planning, presentation, execution, follow-up, client relations, and account management.
-
3.00 Credits
A course in which the student will focus on reading a selection of significant books in the relevant areas of philosophy, history, theory, ethics, technological effects and futurism.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|