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COMM 320: Writing Features and Editorials
3.00 Credits
The University of Tennessee-Martin
Techniques for writing feature articles for newspapers and magazines. Study of freelance markets and submission of students' articles for publication. Practice in writing editorials and analysis of editorials and editorial pages. Prereq: COMM 200.
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COMM 322: Desktop Publishing/Presentation Graphics
3.00 Credits
The University of Tennessee-Martin
Basic pre-professional, hands-on experience in desktop publishing and computer-generated presentations. Major emphasis is on desktop publishing, including producing fliers, brochures, newsletters and other publications used by public relations practitioners and persons involved in newspaper and magazine production. Graphics, design and layout considerations are stressed. Prereq: Communications majors/minors or permission of instructor.
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COMM 323: Communications and the World Wide Web
3.00 Credits
The University of Tennessee-Martin
Study and application of mass communication and media-related topics as related to the World Wide Web and the Internet. Emphasis on Web site design and authoring as mass communication and the use of the Internet by broadcasters, journalists and public relations and marketing communication practitioners.
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COMM 325: Principles of Advertising
3.00 Credits
The University of Tennessee-Martin
Examination of advertising principles as they apply to print, broadcast and online media.
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COMM 326: Principles of Public Relations
3.00 Credits
The University of Tennessee-Martin
Basic theories and practice in public relations as a communications tool of business, government and nonprofit corporations.
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COMM 327: Public Relations Techniques
3.00 Credits
The University of Tennessee-Martin
Examination of skills and techniques used in the practice of public relations, with particular attention given to writing for public relations, copy dissemination, media use and media network design. Techniques range across internal and external media, print, electronic and audiovisual media. Prereq: COMM 326 or permission of instructor.
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COMM 328: Public Relations Research
3.00 Credits
The University of Tennessee-Martin
Study of the process of public relations research for planning and evaluating programs of action, including programs of communication. Included: the role of evaluative research methodologies in public relations management. Prereq: COMM 326.
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COMM 329: Public Relations Strategy and Implementation
3.00 Credits
The University of Tennessee-Martin
Examination of strategic planning and implementation in public relations administration, with case studies utilized in an effort to place the student in a managerial, decision-making role. Prereq: COMM 326 and 328.
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COMM 332: Small Group Communication
3.00 Credits
The University of Tennessee-Martin
Study of systematic group communication with practical application through group participation. Communication theory and its application to small groups, small group theory, special discussion techniques and methods, group problem solving and decision making and parliamentary procedure.
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COMM 332 - Small Group Communication
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COMM 334: International Public Relations
3.00 Credits
The University of Tennessee-Martin
A study of the dynamics of international public relations, including the infrastructure of international companies and organizations and the management of their global reputations. It also analyzes the barriers involved in global business and processes involved in carrying out crisis and catastrophe communications at an international level. The course provides an opportunity for observation and field study in an international setting through visits to PR firms and organizations in other countries. Prereq: COMM 326 or permission of instructor.
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