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MKTG 480: Internship in Marketing
1.00 - 9.00 Credits
The University of Tennessee-Martin
Supervised work experience in business establishments, institutions, or other organizations matched to the student's curriculum. Prereq: Approval of the department chair and marketing faculty.
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MKTG 481-482: Independent Study in Marketing
3.00 Credits
The University of Tennessee-Martin
Special research projects undertaken individually under the supervision of the faculty. Maximum credit available for independent study courses is six hours. Prereq: Senior standing.
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MKTG 710: Marketing Strategy
3.00 - 4.00 Credits
The University of Tennessee-Martin
This course is a seminar in history of marketing thought and current perspectives with managerial application. Topics will include marketing theory and philosophy, the creation of value through integrating the conception, production, distribution and exchange of goods, services and ideas, marketing planning, market identification and environments, product strategy, price strategy, channels strategy, promotional strategy and marketing assessment and control.
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MKTG 710 - Marketing Strategy
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MKTG 720: Services Marketing Management
3.00 Credits
The University of Tennessee-Martin
A study of the marketing management process designed to identify both commonalities and distinctive aspects of service and physical product marketing as they affect service marketing strategy development and implementation. Attention is given to the creative balance of all elements of the core and supplemental marketing mix and marketing concepts related to successful marketing of services, including health care and social causes. Extensive case studies and presentations are utilized to illustrate appropriate decision making skills and strategies in a seminar environment.
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MKTG 730: Channel Strategy and Business Market Management
3.00 Credits
The University of Tennessee-Martin
An application-oriented study of alternative marketing strategies available to manufacturers, Emphasis on the relationships between channel members, from supplier to end user. Studies will include an investigation of the impact of customer analysis, competitor analysis and marketing mix components on decisions related to channel development and management, channel strategy and organizational marketing. Extensive use of computer simulation and readings. Prereq: MKTG 301 or MKTG 710.
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MKTG 730 - Channel Strategy and Business Market Management
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MSL 101: Foundations of Officership
3.00 Credits
The University of Tennessee-Martin
Examines the unique duties and responsibilities of officers, discusses organization and the role of the Army, reviews basic life skills pertaining to fitness and communication and analyzes Army values and expected ethical behavior. Three hours lecture/lab. Students must meet enrollment and continuation requirements outlined in the Department of Military Science and Leadership section. Prerequisite for entry into advanced program unless waived by the Professor of Military Science.
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MSL 102: Basic Leaderships
3.00 Credits
The University of Tennessee-Martin
Presents fundamental leadership concepts and doctrine, practices effective skills that underlie problem solving, applied active listening and feedback skills, examines factors that influence leader and group effectiveness and examines the officer experience. Three hour lecture/ lab. Students must meet enrollment and continuation requirements outlined in the Department of Military Science and Leadership section. Prerequisite for entry into advanced program unless waived by the Professor of Military Science.
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MSL 102 - Basic Leaderships
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MSL 201: Individual Leadership Studies
3.00 Credits
The University of Tennessee-Martin
Develops knowledge of self, self-confidence and individual leadership skills. Develops problem solving and critical thinking skills and applies communication, feedback and conflict resolution skills. Two 50-minute lectures and one two-hour lab. Students must meet enrollment and continuation requirements outlined in the Department of Military Science and Leadership section. Prerequisite for entry into the advanced program unless waived by the Professor of Military Science.
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MSL 202: Leadership and Teamwork
3.00 Credits
The University of Tennessee-Martin
Focuses on self-development guided by knowledge of self and group processes. Challenges current beliefs, knowledge and skills. Provides equivalent preparation for the ROTC Leader Development and Assessment Course and the Leader's Training Course. Two 50-minute lectures and one two-hour lab. Students must meet enrollment and continuation requirements outlined in the Department of Military Science and Leadership section. Prerequisite for entry into the advanced program unless waived by the Professor of Military Science.
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MSL 291: Leader's Training Course
6.00 Credits
The University of Tennessee-Martin
Training normally is taken during the summer between the second and third years by those students who have not completed basic military training or the required basic military science courses for advanced course enrollment. Training is conducted at a designated U.S. Army installation and includes hands-on, practical leadership training with intensive counseling and feedback. The course focuses on confidence, leadership and team building, along with training skills in basic rifle marksmanship and land navigation. The highlight of the course is a six-day field phase where students will experience a series of challenging leadership opportunities while being mentored and counseled by cadre. The student must register for this course following successful camp completion in order to receive the appropriate credit. A letter grade will be awarded by the Professor of Military 391 Science based on camp results. Prereq: Approval of the Professor of Military Science.
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