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MKTG 375: Travel and Tourism Marketing
1.00 Credits
The University of Tennessee-Martin
An examination of marketing applications within the travel and tourism industry. Topics include tourist market segmentation, intermediaries and distribution channels within travel and tourism, the tourism "product"(transportation, accommodations, attractions and entertainment, destinations) and service quality. Prereq: MKTG 301.
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MKTG 376: Executive in Residence Seminar
2.00 Credits
The University of Tennessee-Martin
This course features interaction with business practitioners. Students will participate in small group discussions and hear presentations on current business topics. Prereq: MKTG 301; MGT 301 or MGT 300; FIN 301. Course may be repeated once for credit.
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MKTG 377: Events Planning
1.00 Credits
The University of Tennessee-Martin
Principles surrounding events planning within organizations are discussed. The course covers event definition, theme selection, site selection and event management, as well as marketing and event promotions.
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MKTG 410: International Marketing
3.00 Credits
The University of Tennessee-Martin
Emphasis on the problems and decisions facing managers of international marketing across national boundaries, the environment in which international marketing takes place and ways of integrating and coordinating marketing programs in many diverse markets. Prereq: MKTG 301.
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MKTG 430: E-Commerce Marketing
3.00 Credits
The University of Tennessee-Martin
This course is a study of the foundations of doing business in a networked economy. Electronic commerce (Ecommerce) can be defined as technology-mediated exchanges between parties as well as the electronically based intra-or inter-organizational activities that facilitate such exchanges. Focus is on what a future practitioner needs to know about Internet infrastructure, online consumer behavior, strategy formulation and implementation, technology concepts and public policy issues in order to make effective business decisions. Emphasis is on strategy and marketing issues in a technology-mediated environment, which are presented and compared with the "offline" economy. Prereq: Junior standing.
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MKTG 440: Marketing,Business and Environmental Ethics
3.00 Credits
The University of Tennessee-Martin
To develop the ability to recognize ethical issues in business and the interrelationship of business ethics and social responsibility. To present guidelines and a framework which is designed to identify and analyze ethical issues in organizations. To CRITICALLY assess the different ethical theories used in business decisions and to consider individual diversity of values. To examine the consequences of individual business ethical situations through VCR and case analysis. Prereq: MKTG 301.
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MKTG 450: Business to Business Marketing
3.00 Credits
The University of Tennessee-Martin
Exploration of the environment that businesses operate within when marketing to other businesses or distribution channel members. Includes an emphasis on organizational purchasing behavior, the global nature of the business marketplace and the processes involved in understanding, creating and delivering value for business customers. Dynamics of the marketing mix, strategy development and buyer-seller relationships are studied within this environment. Application oriented through the use of case analysis and/or computer simulation. Emphasis on group work and communication skills. Prereq: MKTG 301.
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MKTG 460: Direct Marketing Management
3.00 Credits
The University of Tennessee-Martin
An examination of the concepts, strategies and applications involved in direct marketing, including direct mail, direct response advertising, telemarketing, catalogs, the Internet and infomercials. Measurability, accountability, list and database management and the integration of direct marketing programs into the promotion mix and the marketing mix with an emphasis on marketing strategy._ Prereq: MKTG 301.
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MKTG 465: Marketing Management
3.00 Credits
The University of Tennessee-Martin
Application of analytical skills and strategic perspective in the development and implementation of marketing strategy and plans in a competitive environment using a computer simulation based on group competition. Emphasis on marketing concepts, competitive decision making, the development of marketing strategy and plans and group interactions in a changing environment. Prereq: MKTG 301, MGT 301, ACCT 201, and senior standing.
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MKTG 471-476: Current Topics in Marketing
3.00 Credits
The University of Tennessee-Martin
Selected topics in marketing offered on an occasional basis. Prereq: MKTG 301.
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MKTG 471-476 - Current Topics in Marketing
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