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Course Criteria
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3.00 Credits
Consumer needs, values and choices are explored. Consumer decision-making is modeled as a process involving media messages, memory and cognition, motivations and involvement. Influences on consumers' decision-making come from cultural, family, and lifestyle and other sources. These influences are studied for their impact on consumer's need recognition, information seeking, choice, post-purchase and disposition phases of consumers' experiences. Prerequisite: MKTG 300.
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3.00 Credits
Foundations in international market exploration are analyzed for business opportunity. International diversities are discussed and employed for international marketing planning. Prerequisite: MKTG 300. Spring
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3.00 Credits
This course addresses personal selling and its relationship to sales management Other topics discussed are the planning and development of sales management processes for selling specific products. Prerequisite: MKTG 300. As needed
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3.00 Credits
This course deals with developing effective marketing plans emphasizing marketing opportunity analysis in the context of changing markets. Prerequisite: MKTG 300. Spring
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3.00 Credits
This course deals with research as a decision making tool for solving marketing problems. The research process will include collection, analysis, interpretation, and dissemination providing the student with an opportunity to produce and to utilize marketing research as an effective means to organizational goals. Prerequisites: BUSN 270, 300; MKTG 300. As needed
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3.00 Credits
This course emphasizes developing distinctive marketing strategies revolving around the marketing mix analysis for both profit and nonprofit service environments. Topics include framework for service marketing, tools for service markets, and service marketing quality. Prerequisite: MKTG 300. As needed
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3.00 Credits
This course discusses the conception, planning, promotion and execution of special events such as weddings, business openings, conventions, sports tournaments. This course addresses the application of project management techniques, legal agreements and proposal-writing, press-releases and promotional message design for special events. The course also covers the issues of staffing, training and accounting controls required for such events. Pre-requisite: MKTG 300.
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3.00 Credits
As a project-based course, retail and electronic marketing processes are examined and applied for structure, function, sales management, merchandising, capitalization of buying behavior, buying functions, pricing, and promotion strategies. Prerequisites: BUSN 300; MKTG 300. Fall
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3.00 Credits
This course discusses the terminology of Internet commerce in all its various forms including Business-to-Business (B2B), Business-to-Consumer (B2C) and e-Government. The course addresses the technological, management, and marketing foundations to establish a business model, create a basic website and promote or extend a business website. An introductory course in programming is recommended prior to enrollment. Pre -requisites: MKTG 300 and MKTG 310.
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3.00 Credits
Introduces supply-chain management and business distribution channels decisions and their impact on the logistics of goods and services transfer. Distribution channel evaluation and current trends in marketing distribution are discussed. Prerequisite: MKTG 300. Fall
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