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Course Criteria
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3.00 Credits
(Prerequisites: DSPW 0800, DSPR 0800, DSPM 0700) This course provides an overview of most topics in the marketing field. These topics include the marketing concept, consumer and industrial markets, social, cultural, and psychological influences, product strategy, and price strategy. Marketing from the manufacturing, wholesaling and retailing viewpoint will be discussed. 3 hours lecture.
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3.00 Credits
(Prerequisite: MKT 101) The fundamentals and principles necessary for sales personnel. Factors of successful selling of goods and ideas are discussed. Buying motives, sales psychology, customer approach, and sales techniques are studied. Topics from methods of prospecting for customers to the final closing of a sale are discussed, as well as servicing the customer after the sale. 3 hours lecture.
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3.00 Credits
MKT 210¿Retail Management 3 sem. hrs. (Prerequisite: DSPR 0800, DSPW 0800, DSPM 0700) After a review of retailing, this course will investigate retailing strategy and merchandise management. The management of retail stores and operations will also be an integral part of this course. Case studies in retail management will be used extensively. 3 hours lecture.
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3.00 Credits
(Prerequisite: DSPM 0700, DSPR 0800, DSPW 0800) This course will emulate sales management situations with outstanding cases, role plays and simulations. Actual sales management situations will be analyzed to match planned results against actual results. 3 hours lecture.
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3.00 Credits
This course is designed to provide in-depth coverage of electronic commerce concepts. The learner will participate in a variety of activities designed to provide familiarity with the tools and issues associated with a web-delivered commercial enterprise. The learner will plan, design, develop and test web environments designed to meet secure retail and organizational needs.
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3.00 Credits
(3 sem. hrs.) (Prerequisite: DSPR 0800) This course is a study of health insurance and the responsibilities of the insurance specialist, and an overview of managed health care, the whole insurance billing process to include legal and regulatory issues, ICD-9-CM and CPT codes, HCFA Reimbursement Issues and HCFA-1500 claim form instructions on linking diagnoses and procedures, commercial carrier, Case Study Encounter Form details, nationwide picture of Blue Cross and Blue Shield plans, Medicare, Medicaid, TRICARE (and CHAMPUS), and Workers' Compensation. Much emphasis is placed on properly fi lling out forms, following up on claims, reimbursement issues, coordination of benefi ts and case studies. 3 hours lecture.
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3.00 Credits
Basic theory provides students with the foundations of music theory, including basic notation, scales, intervals, triads, key signatures, and harmony. 3 hours lecture.
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4.00 Credits
(Prerequisites: DSPR 0700, DSPW 0700) Written studies include musical notation, terminology, key and meter signatures, scales, overtone series, triads, intervals, and four-part harmonic prgressions in root position and first inversion. Elementary keyboard ear training/sight singing is included. A basic introduction to computer-assisted ear training and notational review through Finale/Sibelius and Aurelia is included. 5 hours lecture, 2 hours laboratory.
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4.00 Credits
(Prerequisite: MUS 1010) Written studies include four-part harmonic progression in root position, first inversion and second inversion; non-harmonic tones; chords with added sevenths; analysis; simple modulation; and basic transposition of instruments. More advanced ear training/sight singing is included. Continued computer-assisted ear training and computer- assisted composition is presented. 5 hours lecture, 2 hours laboratory.
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3.00 Credits
This course is an introduction to the musical arts, with particular emphasis on the basic elements of Western music. Students will use the elements to analyze Western music in the context of historical periods and cultural frameworks and to compare it with non-Western music. 3 hours lecture.
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