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MKT 401: Consumer Behavior
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3.00 Credits
Cumberland University
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An analysis of consumer motivation, purchase decisions, market adjustment and product innovation, including a review of related explanatory theories. Prerequisite: MKT 362.
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MKT 446: Business Marketing
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3.00 Credits
Cumberland University
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A study of the marketing process applied to industrial markets. Determination of opportunities, planning processes, and development of marketing mixes applied in industrial settings. Selected legal aspects are included in the study along with ethics. Prerequisite: MKT 362.
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MKT 446 - Business Marketing
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MKT 450: Services Marketing
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3.00 Credits
Cumberland University
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A study of the extension of the marketing management process beyond the traditional role of the physical products area. Emphasis on the development of marketing strategy, packaging communication, and analysis of the distinctive aspects of services marketing, including the importance of marketing relationships with other functions in addition to the final consumer. Prerequisite: MKT 362.
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MKT 490: Marketing Management
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3.00 Credits
Cumberland University
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The study of the marketing decision process. Marketing opportunities are identified. Marketing programs and cross-functional implementation steps are developed in relation to various environments and organizational mission. Internal organizational relations and controls complete the study. Prerequisite: MKT 362.
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MKT 498: Research in Business
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1.00 - 3.00 Credits
Cumberland University
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Individual reading, research for internship designed to provide an in-depth study of selected problems in marketing. Problems are chosen jointly by the student and instructor. Prerequisite: Approval of the School Dean and the Dean of Undergraduate Studies.
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MKT 499: Special Topics in Business
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1.00 - 3.00 Credits
Cumberland University
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A special course covering topics in marketing. Prerequisite: Approval of the School Dean and the Dean of Undergraduate Studies.
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MPA : DEVS 095 Grammar
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3.00 Credits
Cumberland University
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Designed to strengthen or develop basic English skills necessary for entrance into DEVS 096 Writing. Emphasis is on the areas of spelling, vocabulary, grammar, punctuation, and sentence structure. Conversational grammar usage will also be stressed.
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MU 102/302: University Singers
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1.00 Credits
Cumberland University
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Select choral group with emphasis on developing vocal techniques for performances both on and off campus. By audition only - see instructor.
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MU 104/304: Cumberland Choral
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1.00 Credits
Cumberland University
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Open to university students who are desirous of a choral experience. All styles of music are sung. Three (3) hours of rehearsal are required weekly. By permission of instructor.
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MU 104/304 - Cumberland Choral
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MU 105/305: String Ensemble
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1.00 Credits
Cumberland University
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Open to all qualified students who play violin, viola, cello, or double bass violin. Rehearsal and performance of chamber and orchestral music, depending on the number and capability of members.
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