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MGT 450: E-Commerce
3.00 Credits
Cumberland University
A survey course designed to give the student exposure to the various aspects of the Electronic Commerce (EC). The course will describe what EC is; how it is being conducted and managed; the opportunities, limitations, issues, and risks; and possible future scenarios of EC. Prerequisite: CIS 240, MKT 362.
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MGT 460: Business and Society
3.00 Credits
Cumberland University
Course employs a management framework, emphasizing social and ethical responsibilities of business to both external and internal stakeholders. Prerequisites: MGT 363, MKT 362, or permission of the instructor.
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MGT 471: Entrepreneurship
3.00 Credits
Cumberland University
Addresses the roles and behavior of the entrepreneur in the socioeconomic system. The course emphasizes the dimensions of entrepreneurial activity practiced within established corporations as well as the process of new business formation. The course incorporates the theories and practices of entrepreneurship. Prerequisites: MGT 363, MKT 362, or permission of the instructor.
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MGT 485: International Business
3.00 Credits
Cumberland University
A study of the principles and practices of international business activities, with a specific examination of the impact of the environment on the managerial process. Prerequisite: MGT 363 or permission of instructor.
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MGT 498: Research in Business
1.00 - 3.00 Credits
Cumberland University
Individual independent research designed to provide an in-depth study in management. Prerequisite: Approval of the School Dean and the Dean of Undergraduate Studies.
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MGT 499: Special Topics in Business
1.00 - 3.00 Credits
Cumberland University
A special course covering topics in management. Prerequisite: Approval of the School Dean and the Dean of Undergraduate Studies.
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MKT 362: Principles of Marketing
3.00 Credits
Cumberland University
A study of marketing concepts from a managerial perspective. The marketing mix of product, place, promotion and price is central to the study. Institutions involved in the marketing process are included for consumer and industrial goods and services. Ethical considerations complete the study. Prerequisite: ECON 242 or permission of the instructor.
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MKT 384: Personal Selling
3.00 Credits
Cumberland University
The study and application of face-to-face business communication between seller and buyer in both small and large group settings. The role of personal selling within a promotion effort is studies in relation to organizational customer buying behavior. The selling process managed by a salesperson in an organization is presented along with special topics such as time and territory management. Prerequisite: MKT 362 or permission of instructor.
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MKT 386: Advertising
3.00 Credits
Cumberland University
Concepts and practices of advertising in its primary role concerned with building brand awareness and product preference. Tight examination of advertising and its dependence on other areas of the marketing mix including distribution, pricing and other promotional and sales tools as well as selected legal and ethical aspects are also included. Prerequisite: MKT 362.
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MKT 399: Practicum in Marketing
1.00 - 3.00 Credits
Cumberland University
Designed to give the student practical business experience in the field. Grading is on a pass or fail basis. Prerequisite: Permission of Advisor.
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