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MGT 4450: Special Topics in Management
3.00 Credits
Belmont University
This course offers the student an opportunity to explore and study a special current management topic in an emerging area of study.
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MGT 4630: Health Care Management Internship Program
1.00 - 3.00 Credits
Belmont University
Prerequisite: MGT 3010. A structured assignment which allows the student to gain practical experience in a health care management position relating to an area of career interest. The student is directed by faculty and supervised by a member of the cooperating organization.
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MGT 4960: Strategic Management
3.00 Credits
Belmont University
Prerequisites: MGT 3110, MKT 3210, FIN 3210; and senior standing. A study of strategy development and implementation by managers and executives. Integrates the individual functional courses from the viewpoint of the executive. Course is for BBA degree seeking students only, and to be taken the semester immediately before graduation.
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MKT 1990-4990: Special Studies
1.00 - 3.00 Credits
Belmont University
Special Studies
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MKT 3210: Principles of Marketing
3.00 Credits
Belmont University
Prerequisite: Junior standing. An introductory marketing course designed to give a basic understanding of marketing principles used by businesses and organizations, and the operation of our marketing system. The marketing mix, marketing environment, strategic marketing planning, marketing of services, and international marketing are some of the topics discussed.
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MKT 3220: Personal Selling
3.00 Credits
Belmont University
Prerequisite: MKT 3210. A study of the fundamentals of salesmanship emphasizing the behavioral aspects of the communication process and a systematic approach to selling. The course utilizes a consultative approach to selling.
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MKT 3230: Services Marketing
3.00 Credits
Belmont University
Prerequisite: MKT 3210. An application of marketing principles applied to service organizations. Unique problems in service businesses including intangibility, matching supply and demand, and relationship management are discussed.
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MKT 3320: Consumer Behavior
3.00 Credits
Belmont University
Prerequisite: MKT 3210. An analysis of consumer motivation, consumer motivation, consumer purchase decisions, and factors that influence the decision process. Psychological, cultural, and media influences on decision-making are discussed.
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MKT 3330: Sports Marketing
3.00 Credits
Belmont University
Prerequisite: MKT 3210. An introduction to the varied topics in the sports marketing industry. Some of the topics covered include marketing and media, advertising and communications, athletic endorsements, promotions and special events, licensing and merchandising, and sponsor relations as they relate to team and individual sports at both the professional and amateur levels.
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MKT 3620: Marketing of Recorded Music
3.00 Credits
Belmont University
Marketing of Recorded Music
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