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Course Criteria
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3.00 Credits
Three significant events of the 20th Century have had tremendous impact on the news industry today. This course will examine how the advent of television, America's involvement in Vietnam and the Watergate scandal have transformed the news business - for better and for worse. In particular, we will examine the news media's role as a watchdog on government, and how that function impacts American democracy.
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3.00 Credits
Prerequisite: MDSD 2180 or permission of the instructor. This course will focus on an area of specialization within the public relations profession. Students will learn how to plan, promote, implement, and evaluate events, including news conferences, fund-raisers, concerts, community sponsorships, and more.
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3.00 Credits
Prerequisite: MDS 2180 or permission of the instructor. This course will go beyond writing news releases and speeches to how to conduct full-fledged publicity campaigns. The course will focus on media management techniques and strategies. Gen. Ed. Designation: EL (C - Community Based Research).
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3.00 Credits
Prerequisite: MDS 2900. This is a laboratory course with instruction from Professionals-in-Residence and Belmont faculty in topics that include: Digital Imaging, Website Production, Information Theory, Interactive Media, Online Journalism, The Internet and Global Society, Economics of New Media.
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3.00 Credits
Student development of a project or study of special interest. Consent of the instructor is required.
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1.00 - 3.00 Credits
Students who work on the news-editorial staff of campus student media may receive from 1 to 3 hours per semester credit. The criteria for credit is established by the faculty advisor to the publication, online or broadcast operation. No more than 6 hours of credit may be applied toward a major and no more than 3 hours toward a journalism minor.
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3.00 Credits
Prerequisite: MDS 1130 or MDS 2600. Examines governmental regulations affecting news media, advertising, radio broadcasting and telecasting, and the direct effects of such regulations upon management and daily operations.
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3.00 Credits
Prerequisite: MDS 1130 or MDS 2600. A study of the social ethic for mass communication, establishing a system of checks and balances to measure fair and truthful news and diversified entertainment. Course work involved case study analysis to help understand the roles of the communicator and the audience as individual and group.
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3.00 Credits
Prerequisites: MDS 1180, MDS 2180, and MDS 3180. Capstone course involving extensive team-based research, planning, implentation, and evaluation of a public relations campaign on behalf of an assigned real-world client. Oral and written presentation of the project; service-learning applications. EL (S - Service Learning).
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3.00 Credits
Prerequisite MDS 3900 or MDS 3400. The course encourages students to strategically address personnel and organizational issues and opportunities presented in media leadership roles. It includes study of leadership strategies, seeks to foster an appreciation for the responsibilities of media organizations, and encourages ethical decision making. It also addresses challenges faced by leaders in developing better-performing media organizations and the employees who work within them.
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