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Course Criteria
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3.00 Credits
This course will encourage students to utilize their critical thinking skills as they learn about stereotypes, perceptions, bias and prejudice. They will analyze different populations and how those groups are represented on the news and in the media including but not limited to television, radio, newspapers, Internet, cable and satellite. Further, students will begin to address their own attitudes and feelings based on their experience and exposure to different people, cultures and beliefs.
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3.00 Credits
Prerequisite: MDS 1130. This course focuses on the industry's trend toward specialized reporting, taking students beyond the general-interest stories to some of the most popular beats. The various beats covered will reflect industry trends, which might include religion, sports, business and the environment.
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3.00 Credits
Prerequisite: MDS 2440 or permission of the instructor. Students in TV Newscasting will provide the content for weekly cable television news and public affairs programming. Students will research, write and edit original news stories for broadcast.
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3.00 Credits
Prerequisite: MDS 2180 or permission of the instructor. This course will focus on research areas necessary to be an effective public relations practitioner, including informal research techniques, such as record keeping, key contacts, focus groups, casual monitoring, and formal research techniques, such as content analysis, survey research, experimental research, and sampling methods. The course also will explore measuring public opinion and identifying publics, among other related areas. Gen. Ed. Designation: EL (R - Undergraduate Research).
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3.00 Credits
Prerequisite: MTH 1150. This course provides an introduction to methodological approaches to the study of media. Qualitative and quantitative methodologies will be introduced. The class emphasizes learning and applying research skills to scientifically evaluate messages, media and audiences. Each student executes a research project. Gen. Ed. Designation: EL (R - Undergraduate Research).
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3.00 Credits
This course is designed to acquaint the student with the structure and function of the various departments in a broadcast station or cable system and the relationship between those departments.
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3.00 Credits
Prerequisite: MDS 4450 or permission of instructor. This course is designed for students to produce creative and in-depth broadcast program material. Emphasis will be on writing, performance, production, and post-production.
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3.00 Credits
Prerequisite: MDS 1500. This course is designed to introduce the student to the concepts and theories of Broadcast Advertising, as well as the skills necessary to successfully sell radio, television, and/or cable advertising in a competitive environment.
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3.00 Credits
This course is designed to familiarize students with the process of scriptwriting for the electronic media. Emphases will be on the complete production process. Students will be required to complete individual and group productions.
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3.00 Credits
This course will explore literary journalism and examine some of the foremost works of this genre. In addition to their literary value, the selection of books provides a cursory social historyof the United States.
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