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Course Criteria
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3.00 Credits
Description: This course provides an overview of sport in the United States with primary focus on the 1840-Present time period. Sport will be examined as both an outgrowth of education and as an economic enterprise. Selected sports will be studied from the standpoint of their development, influential people and governance. The roles of women and minorities in sport will be studied along with the factors influencing their participation. Notes: Offered periodically in the summer.
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3.00 Credits
Description: This course is a general introduction to social science research methods and will cover four broad topics: foundation of sport management research, research design, data collection, and data analysis. In addition, students will learn to read, interpret, and write research paper in sport management. Prerequisite: SPMA Major, Grade of C- or better in SPMA 101, WRIT 101, and HXMP 102, Cumulative GPA of 2.5. Notes: Offered in fall and summer. Lab Fee: $45.00.
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3.00 Credits
Description: This course is a general introduction to social science research methods and will cover four broad topics: foundation of sport management research, research design, data collection, and data analysis. In addition, students will learn to read, interpret, and write research paper in sport management. Prerequisite: SPMA Major, Grade of C- or better in SPMA 101, WRIT 101, and HXMP 102, Cumulative GPA of 2.5. Notes: Offered in fall and summer. Lab Fee: $45.00.
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3.00 Credits
Description: The Field Experience course is designed to provide junior and senior sport management majors with direct training in the unique phases of a particular sport management setting and environment. Notes: Offered in fall, spring and summer. Prerequisites: Junior or Senior standing as an SPMA Major, Grade of C- or better in SPMA 101, Cumulative GPA of 2.5, Approval of Sport Management Program Coordinator Corequisites: SPMA 398.
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1.00 Credits
Description: A purpose of this course is to provide students the opportunity to discuss issues and express concerns they may have while performing the field experience required in SPMA 392. A second purpose of the course is to prepare students for successful entry into the sport management internship. Professional preparation, interviewing skills, and career opportunities will all be discussed. Notes: Offered in fall, spring and summer. Prerequisites: Junior or Senior standing as an SPMA Major, Grade of C- or better in SPMA 101, Cumulative GPA of 2.5, Approval of Sport Management Program Coordinator Corequisites: SPMA 392.
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3.00 Credits
Description: This course provides knowledge and understanding of the principles, processes, and strategies related to the financial aspects of sport. Basic economics theory that relates to sport finance will also be introduced. Financial management and planning, budgeting approaches and strategies, and innovative and traditional revenue aquisition methods applicable to sport oriented organizations will be addressed. Prerequisite: SPMA Major, Grade of C- or better in SPMA 101, Grade of C- or better in ECON 103 or 215, Cumulative GPA of 2.5.
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3.00 Credits
Description: This course will provide students majoring in sport management and related fields with the opportunity to specifically apply contemporary management concepts to the operation of sport organizations. Prerequisites: MGMT 321, SPMA 101.
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3.00 Credits
Description: The purpose of this course is to further explore the principles of marketing and how these concepts relate to the context of sport. Major components to be stressed will be the uniqueness of marketing sport, the sport product's attributes, application of the four P's of marketing to the sport setting, sport marketing's fifth P, sales and customer service in sport, and the interaction and coordination of these marketing principles. Prerequisites: SPMA Major, Grade of C or better in SPMA 240 and SPMA 245, Cumulative GPA of 2.5. Notes: Offered in spring. Lab Fee: $70.
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3.00 Credits
Description: The purpose of this course is to further explore the principles of marketing and how these concepts relate to the context of sport. Major components to be stressed will be the uniqueness of marketing sport, the sport product's attributes, application of the four P's of marketing to the sport setting, sport marketing's fifth P, sales and customer service in sport, and the interaction and coordination of these marketing principles. Prerequisites: SPMA Major, Grade of C or better in SPMA 240 and SPMA 245, Cumulative GPA of 2.5. Notes: Offered in spring. Lab Fee: $70.
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3.00 Credits
Description: Purpose of this course is develop critical thinking skills to maximize practical application of sport marketing theory to the sport industry environment. This course will focus on ticket sales technique, sport sponsorship activation, effect of advertising in sport, and utilization of consumer behavior research in both the professional and amateur levels. Prerequisite: SPMA Major, Grade of C or better in SPMA 480, Cumulative GPA of 2.5 Notes: Offered in fall.
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