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SPMA 410: Sport Finance (3).
3.00 Credits
Winthrop University
Description: This course provides knowledge and understanding of the principles, processes, and strategies related to the financial aspects of sport. Basic economics theory that relates to sport finance will also be introduced. Financial management and planning, budgeting approaches and strategies, and innovative and traditional revenue aquisition methods applicable to sport oriented organizations will be addressed. Prerequisite: SPMA Major, Grade of C- or better in SPMA 101, Grade of C- or better in ECON 103 or 215, Cumulative GPA of 2.5.
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SPMA 480: Sport Marketing
3.00 Credits
Winthrop University
Description: The purpose of this course is to further explore the principles of marketing and how these concepts relate to the context of sport. Major components to be stressed will be the uniqueness of marketing sport, the sport product's attributes, application of the four P's of marketing to the sport setting, sport marketing's fifth P, sales and customer service in sport, and the interaction and coordination of these marketing principles. Prerequisites: SPMA Major, Grade of C or better in SPMA 240 and SPMA 245, Cumulative GPA of 2.5. Notes: Offered in spring. Lab Fee: $70.
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SPMA 480 - Sport Marketing
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SPMA 480H: Sport Marketing
3.00 Credits
Winthrop University
Description: The purpose of this course is to further explore the principles of marketing and how these concepts relate to the context of sport. Major components to be stressed will be the uniqueness of marketing sport, the sport product's attributes, application of the four P's of marketing to the sport setting, sport marketing's fifth P, sales and customer service in sport, and the interaction and coordination of these marketing principles. Prerequisites: SPMA Major, Grade of C or better in SPMA 240 and SPMA 245, Cumulative GPA of 2.5. Notes: Offered in spring. Lab Fee: $70.
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SPMA 490: Sales and Promotion in Sport (3).
3.00 Credits
Winthrop University
Description: Purpose of this course is develop critical thinking skills to maximize practical application of sport marketing theory to the sport industry environment. This course will focus on ticket sales technique, sport sponsorship activation, effect of advertising in sport, and utilization of consumer behavior research in both the professional and amateur levels. Prerequisite: SPMA Major, Grade of C or better in SPMA 480, Cumulative GPA of 2.5 Notes: Offered in fall.
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SPMA 490 - Sales and Promotion in Sport (3).
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SPMA 494: Sport Management Portfolio (2).
2.00 Credits
Winthrop University
Description: A course to be taken concurrently with the SPMA Internship (SPMA 496). Students will develop a portfolio based upon the experiences in their internship. Prerequisites: Junior or Senior standing as an SPMA Major, Grade of C or better in SPMA 392, Grade of C or better in SPMA 398, Cumulative GPA of 2.5, Approval of Sport Management Program Coordinator Corequisite: SPMA 496.
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SPMA 494 - Sport Management Portfolio (2).
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SPMA 496: Internship in Sport Management (10).
10.00 Credits
Winthrop University
Description: The internship provides students the opportunity for guided practical experience in a sport management industry setting. Prerequisites: Junior or Senior standing as an SPMA Major, Grade of C or better in SPMA 392, Grade of C or better in SPMA 398, Cumulative GPA of 2.5, Approval of Sport Management Program Coordinator. Corequisite: SPMA 494.
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SPMA 496 - Internship in Sport Management (10).
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SPMA 510: Financial Management of Fitness and Interscholastic Athletic Programs (3).
3.00 Credits
Winthrop University
Description: The purpose of the course is to introduce students to a number of financial and staffing topics that are relevant to the sport industry. Major concepts to be studied will include basic financial concepts, budgeting, revenue streams, current financial issues in sports, staffing, assessment of staff, staffing policy and procedures, and a number of other relevant topics. Prerequisite: Junior status or above or graduate standing as a SPMA, EXSC, ATRN, or PETE major. Notes: Offered in fall.
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SPMA 510 - Financial Management of Fitness and Interscholastic Athletic Programs (3).
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SPMA 520: Sport Law (3).
3.00 Credits
Winthrop University
Description: The study of state and federal laws and regulations that control and impact professional and amateur sport activities. Prerequisites: SPMA Major, Grade of C- or better in SPMA 525, Cumulative GPA of 2.5 Notes: Offered in spring.
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SPMA 520 - Sport Law (3).
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SPMA 525: Sport Security and Risk Management (3).
3.00 Credits
Winthrop University
Description: This course provides overview of threat/risk assessment, crowd management, crisis management, and emergency planning in sport facilities and events. In addition, this course is designed to introduce the student to the legal principles applicable to a variety of sport settings. The topic of tort liability will be explored in depth with special emphasis on the effective management of risk. Prerequisite: SPMA, EXSC, ATRN, or PETE Major, Grade of C- or better in SPMA 101, EXSC 101, or ATRN 151, Cumulative GPA of 2.5. Notes: Offered in fall.
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SPMA 525 - Sport Security and Risk Management (3).
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SPMA 530: Sports Analytics
3.00 Credits
Winthrop University
Description: The purpose of this course is to explore recent trends in sports analytics such as sports data visualization, measuring performance metrics, and utilizing big data in sport industry. Prerequisites: SPMA Major, Grade of C- or better in SPMA 390 or SPMA 410, Cumulative GPA of 2.5; or graduate status. Notes: Offered in spring.
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