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MKTG 387H: Digital Marketing and Promotion Management (3).
3.00 Credits
Winthrop University
Description: Contemporary theory and practice of marketing communications in the areas of digital marketing and sales promotions management. Emphasis will be placed on planning and executing of digital marketing strategics and tactics along with sales promotions. Students will also learn about related analytics. Pre-requisites: 2.0 minimum GPA; minimum grade of C- in HMXP 102 and MKTG 380.
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MKTG 483: Sales and Relationship Marketing (3).
3.00 Credits
Winthrop University
Description: Examination of professional selling and relationship marketing in business-to-business and business-to-consumer context with an emphasis on personal, persuasive communication skill development and application. Includes an introduction to the analysis of database techniques in managing customer relationships to assist in marketing decision making, efficient utilization of resources, and increasing return on investment. Prerequisites: MKTG 380 with a grade of C- or better. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102. Lab Fee: $20.
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MKTG 483 - Sales and Relationship Marketing (3).
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MKTG 484H: Sport Marketing (3:2:2).
3.00 Credits
Winthrop University
The purpose of this course is to further explore the principles of marketing and how these concepts relate to the context of sport. Major components to be stressed will be the uniqueness of marketing sport, the sport product's attributes, application of the four P's of marketing to the sport setting, sport marketing's fifth P, sales and customer service in sport, and the interaction and coordination of these marketing principles. Prerequisites: Junior or Senior standing, grade of C- or higher in MKTG 380, SPMA 101, and HMXP 102. SPMA major or consent of instructor. Notes: Offered in spring. SPMA 101 may be taken concurrently with this course.
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MKTG 484H - Sport Marketing (3:2:2).
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MKTG 485: Services Marketing (3).
3.00 Credits
Winthrop University
Description: Contemporary issues in services marketing with emphasis on understanding the major difference between goods and services and the unique requirements involved in the marketing and selling of services. The course will build and expand on ideas from more general marketing courses to make them specifically applicable retailing/service channels. Prerequisite: MKTG 380 and HMXP 102 with a grade of C- or better.
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MKTG 485 - Services Marketing (3).
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MKTG 485H: Services Marketing (3).
3.00 Credits
Winthrop University
Description: Contemporary issues in services marketing with emphasis on understanding the major difference between goods and services and the unique requirements involved in the marketing and selling of services. The course will build and expand on ideas from more general marketing courses to make them specifically applicable retailing/service channels. Prerequisite: MKTG 380 and HMXP 102 with a grade of C- or better.
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MKTG 485H - Services Marketing (3).
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MKTG 489: Marketing Strategy (3).
3.00 Credits
Winthrop University
Description: A "capstone" marketing course integrating buyer behavior, the marketing mix, economics, accounting, finance and the strategic marketing decision-making process under a variety of environmental conditions. Emphasis will be placed on current marketing trends, such as project management and analytics.
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MKTG 489 - Marketing Strategy (3).
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MKTG 491: Internship in Marketing (3).
3.00 Credits
Winthrop University
The internship in marketing provides opportunities for students to integrate course work into practical work settings. This course applies the academic and conceptual to the practical; students supervised by faculty, will work a minimum of 150 hours during a semester or summer term. Prerequisites: 2.5 GPA and must have completed MKTG 380 and an additional course in the marketing concentration. For Business Majors only. Notes: A grade of S or U is recorded. Offered fall, spring, and summer.
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MKTG 491 - Internship in Marketing (3).
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MKTG 581: Marketing for Global Competitiveness (3).
3.00 Credits
Winthrop University
Description: Prepares managers for the challenges of competing in a global market place. The course brings an analytical approach to preparing managers for competing in the global marketplace. Prerequisites: MKTG 380 or MKTG 680; for undergraduate students, a grade of C- or better in HMXP102. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
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MKTG 581 - Marketing for Global Competitiveness (3).
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MLAN 330A: Language and Cultural Studies Abroad (1-6).
1.00 - 6.00 Credits
Winthrop University
Description: Under the direction of a Winthrop University professor, students pursue intensive studies of language at a foreign university. Excursions are organized to places of cultural interest. May be substituted for required courses in the major or minor sequence with written advance permission of the department chair. Notes: A=French; B=Spanish; C=German. Offered in summer and on demand. Prerequisites: Students who have completed FREN 101 and 102 may earn a maximum of 6 credits. Students at the 101 or 102 levels may earn a maximum of 4 credits. May be repeated for a maximum of 12 credits contingent on departmental review and receipt of official transcripts.
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MLAN 330A - Language and Cultural Studies Abroad (1-6).
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MLAN 360: Topics in Comparative Culture (3).
3.00 Credits
Winthrop University
Description: In-depth treatment of a topic or theme in comparative culture. The course may be offered under various topics. It may be repeated for credit under different topics. Prerequisite: HMXP 102. Notes: Offered periodically.
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