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MGMT 529: International Management (3).
3.00 Credits
Winthrop University
Cultural, legal and ethical context of international management. International strategic, operational, human resources and information systems management. Organization and control systems. Cross-cultural issues in communication, leadership, motivation, negotiation and teamwork. Prerequisites: MGMT 321. All MGMT courses have a prerequisite of junior status, an overall GPA of at least 2.0 and a C- or better in HMXP 102.
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MGMT 529 - International Management (3).
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MGMT 529H: International Management (3).
3.00 Credits
Winthrop University
Cultural, legal and ethical context of international management. International strategic, operational, human resources and information systems management. Organization and control systems. Cross-cultural issues in communication, leadership, motivation, negotiation and teamwork. Prerequisites: MGMT 321. All MGMT courses have a prerequisite of junior status, an overall GPA of at least 2.0 and a C- or better in HMXP 102.
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MGMT 529H - International Management (3).
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MGMT 575: Business Ethics (3).
3.00 Credits
Winthrop University
Description: Broad overview of the effect of ethics on business decision-making in an increasingly complex world. Covers methods for analyzing and applying personal values and to recognize organizational and environmental forces that influence ethical behavior. Heighten student abilities to recognize ethical issues and engage in effective ethical debate in a business setting. Cross-listed with PHIL 575. Prerequisite: CRTW 201 with a C- or better or graduate standing.
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MGMT 575 - Business Ethics (3).
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MGMT 575H: Business Ethics (3).
3.00 Credits
Winthrop University
Description: Broad overview of the effect of ethics on business decision-making in an increasingly complex world. Covers methods for analyzing and applying personal values and to recognize organizational and environmental forces that influence ethical behavior. Heighten student abilities to recognize ethical issues and engage in effective ethical debate in a business setting. Cross-listed with PHIL 575. Prerequisite: CRTW 201 with a C- or better or graduate standing.
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MGMT 575H - Business Ethics (3).
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MKTG 380: Principles of Marketing (3).
3.00 Credits
Winthrop University
Description: Survey of principles organizations use in marketing goods, services, ideas, and people. A variety of projects and assignments using marketing concepts to help students see the interrelation and interdependence of various business functions and the importance of ethical decision making. Prerequisites: All MKTG courses have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102
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MKTG 380 - Principles of Marketing (3).
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MKTG 381: Consumer Behavior (3).
3.00 Credits
Winthrop University
Description: Comprehensive survey of the basic concepts, methods, and models used in understanding, explaining, and predicting both individual and organizational buyer motivation and behavior. Students will also learn and engage in qualitative research and explore the role of creativity in marketing. Prerequisites: MKTG 380 with a grade of C- or better. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
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MKTG 381 - Consumer Behavior (3).
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MKTG 381H: Consumer Behavior (3).
3.00 Credits
Winthrop University
Description: Comprehensive survey of the basic concepts, methods, and models used in understanding, explaining, and predicting both individual and organizational buyer motivation and behavior. Students will also learn and engage in qualitative research and explore the role of creativity in marketing. Prerequisites: MKTG 380 with a grade of C- or better. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
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MKTG 381H - Consumer Behavior (3).
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MKTG 385: Marketing Research (3).
3.00 Credits
Winthrop University
Description: Study of quantitative marketing research methods and how various research techniques are used in marketing decision making. Students have an opportunity to conduct simple research studies. The following must be completed with a grade of C- or better: MKTG 380, QMTH 205 and HMXP 102. Notes: Offered in fall and spring.
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MKTG 385 - Marketing Research (3).
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MKTG 385H: Marketing Research (3).
3.00 Credits
Winthrop University
Description: Study of quantitative marketing research methods and how various research techniques are used in marketing decision making. Students have an opportunity to conduct simple research studies. The following must be completed with a grade of C- or better: MKTG 380, QMTH 205 and HMXP 102. Notes: Offered in fall and spring.
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MKTG 385H - Marketing Research (3).
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MKTG 387: Digital Marketing and Promotion Management (3).
3.00 Credits
Winthrop University
Description: Contemporary theory and practice of marketing communications in the areas of digital marketing and sales promotions management. Emphasis will be placed on planning and executing of digital marketing strategics and tactics along with sales promotions. Students will also learn about related analytics. Pre-requisites: 2.0 minimum GPA; minimum grade of C- in HMXP 102 and MKTG 380.
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