|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
1.00 Credits
Description: An introduction to the principles and practices of integrated marketing communication, including attention to advertising, public relations and sales promotion. Notes: Offered in fall and spring.
-
1.00 Credits
Description: Introduces students to leadership theories, trends and practices in the media industry. Focuses on mentorship, diversity, networking, career readiness. Includes engagement with media professionals.
-
3.00 Credits
Description: Introduces digital storytelling using current software, applications and other tools to master audio-visual and textual narratives in various platforms, with emphasis on diversity and inclusion. Includes audience research through digital analytics.
-
3.00 Credits
Description: Professional writing and reporting for online platforms and social media, multimedia, public relations, and print and audio-visual outlets, including understanding and use of AP style and knowledge of current events. Learn to curate and fact check information in an ethical and assessable manner, guided by analytics. Notes: Offered in fall and spring.
-
3.00 Credits
Description: Historical studies of media theory, research and effects through methods such as surveys and polling, focus groups, and social media analytics with global and diverse viewpoints. Includes data visualization and presentations.
-
3.00 Credits
Description: Study of advertising and public relations theory and techniques in print, digital and electronic media with emphasis on the relationship between marketing and the creative process. Includes marketing campaigns, SWOT, strategic writing, copy and layout, media relations, and social media. Notes: Offered in fall and spring.
-
3.00 Credits
Description: Combines news, video production, marketing and social media for student media outlets. Students develop digital strategies to inform the community about issues and events using audio visual storytelling, graphics and visualizations, long- and short-form journalism, and content creation. Projects include PSAs, investigative reporting and content creation.
-
3.00 Credits
Description: Combines news, video production, marketing and social media for student media outlets. Students develop digital strategies to inform the community about issues and events using audio visual storytelling, graphics and visualizations, long- and short-form journalism, and content creation. Projects include PSAs, investigative reporting and content creation.
-
3.00 Credits
Description: Study of communications to influence public opinion, solving public relations problems, practice in developing a public relations campaign using cross-media platforms, including digital communication. Prerequisite: Sophomore standing and 2.00 GPA or written permission of department chair. Notes: Previously offered as MCOM 370. Offered in fall and spring.
-
3.00 Credits
Description: Legal and ethical responsibilities related to media in the United States. This course distinguishes between forms of communication that have constitutional protections and those which have limits (libel, privacy, copyright, intellectual property, censorship, commercial speech, broadcast licensing, access to information) on freedom of expression. Includes legal and ethical issues impacting professions encompassing journalism, marketing, public relations, integrated marketing communication and mass communication. Notes: Students may not get credit for both IMCO 415 AND MCOM 315 or IMCO 415 and MCOM 415.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|