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Course Criteria
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3.00 Credits
This course provides the student with the knowledge of consumer behavior in the marketplace and a detailed analysis of factors that influence purchasing behavior. An interdisciplinary approach is used from such fields as psychology and sociology in the context of business issues. The course covers topics including attitudes, persuasion, motivation, perception, brand loyalty, memory, and product satisfaction. As students learn to characterize and predict consumer behavior, implications for designing and implementing marketing strategies will be discussed. Senior standing. Three credit hours.
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3.00 Credits
This selective course prepares students with a fundamental understanding of digital marketing channels and how successful marketing campaigns in today's technologically-driven environment use numerous online and mobile platforms. This course covers the principles of digital marketing including internet marketing strategies, user-generated content, search engine optimization, email marketing, viral marketing, social media and mobile marketing campaigns (including SMS text), content strategy, paid and organic search advertising and new and emerging advertising media. Prerequisites: "C" or better in MKT 301, institutional GPA of 2.5 or better and junior/senior standing. Three semester hours.
Prerequisite:
MKT 301
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3.00 Credits
MKT 610.CONSUMER BEHAVIOR This course teaches students to analyze the concepts and principles of consumer behavior in relation to marketing decision making, examining the psychological processes of consumer decision making, and how they impact purchasing decisions and customer satisfaction. The course focuses on consumer behavior and the different marketing approaches and their implications on marketing strategies. Three credit hours.
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3.00 Credits
MKT 614.STRATEGIC MARKETING MANAGEMENT This course explores the role of marketing in the development of organizational strategy. The focus of the course are concepts and techniques of competitive analysis, segmentation, positioning strategy, and marketing decisions that support an effective marketing strategy. The course will expose students to a series of marketing principles, frameworks, and analyses. Three credit hours.
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3.00 Credits
MKT 620.NEW VENTURE DEVELOPMENT This course is designed for MBA students who are interested in examining the marketing strategies and methods used by start-up, early-stage companies, and small-business enterprises, comparing conventional marketing with entrepreneurial marketing. The focus of the course is tying together strategic issues such as segmentation, branding, and resource allocation combined with specific marketing activities available to the entrepreneur. This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs and managers. Three credit hours.
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3.00 Credits
MKT 630.SOCIAL MEDIA MARKETING This course explores the use of social media marketing as a key marketing strategy within an organization. The focus of the course will include creating media goals, strategies, target audiences, and prime social media channels and then implementing a platform-specific tactical plan. Qualitative and quantitative measurements will be explored to measure the return on investment from social media marketing activities. Three credit hours.
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3.00 Credits
MKT 640.CONSUMER BEHAVIOR IN THE DIGITAL WORLD This course examines the relation between marketing strategies and the psychological and sociological factors affecting consumer behavior in a digital environment. Prerequisite: MKT 614.Three credit hours.
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3.00 Credits
MKT 650.DIGITAL MARKETING This course investigates the use of digital marketing as a key marketing strategy within an organization. The course applies the principles and practices of digital marketing to management decisions. A range of digital marketing tools and tactics are explored, including: email marketing, search engine optimization, content marketing, display advertising, social media, mobile apps, analytics, and more.The course also examines the impact of digital marketing on society, both domestic and global.Prerequisite MKT 614 Three credit hours.
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1.00 - 3.00 Credits
Special course designed to meet individual student's needs or to provide in-depth study on a particular topic related to Montessori. The role of research in education and applications of technology emphasized. Prerequisites: Permission of the instructor, formal admission to Teacher Education Program. One to three semester hours.
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3.00 Credits
This class, which meets for two weekend seminars each semester during the practicum phase, assists the novice teacher in the design of the classroom environment, establishing ground rules and effective classroom routines, developing parent communication strategies, instructional planning, observation techniques, assessment and record keeping. The student will receive guidance in creating and implementing an action research project. Three semester hours.
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